Bruks invests in new products and target groups


Source: Elmia AB

Professional wood chipping for agricultural tractors – a new product from Bruks, which is continuing its focus on finding new target groups and markets.

'There are so many places around the world where interest in bioenergy is growing,' says Ola Galfvensjö, head of the Mobile Chippers business area.

Despite what is quite a cautious market this year, incoming orders are strong for Swedish company Bruks, which makes mobile wood chippers and stationary system solutions for fuel management/preparation.

In the latter business area, Bruks is now also focusing heavily on the combined power and heating industry. There is excellent growth potential in this area, and this is where the number of customers is growing most quickly, according to Ingemar Sund, head of sales for the Nordic and Baltic regions. For instance, Bruks is now intensively marketing its tried and tested fuel transporter, the Tubulator, to customers in this industry. And there has certainly been keen interest. The world's largest pellets factory, Green Circle in Florida, is one company that has chosen Bruks' solution.

'The Tubulator is unique in that the conveyor belt runs inside a tube. It's a spill-free system that's unique to us,' says Ingemar Sund.

During World Bioenergy, Bruks is showing its mobile wood chippers in the outdoor demonstration area. There are two brand new concepts in focus: a machine that is pulled behind an agricultural tractor, and a new wood chipper built into a truck, adapted for the Finnish and Central European markets.

'As regards the wood chippers that attach to a tractor, we have seen a great need in Sweden and the rest of Europe for a smaller machine, one that is more mobile yet still professional. The target group is contractors, but also large farms that want a broader base to their operations,' says Ola Galfvensjö.

According to Galfvensjö, both new products have been very positively received by visitors to the fair.

'We would have liked to see more visitors, but those who did come were genuinely interested in bioenergy,' he says, and Ingemar Sund agrees:

'At previous fairs it has mainly been researchers and politicians, now there's a higher percentage of industry folk, which is important to us.'

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