Agriculture and Agri-Food Canada

Canada Supporting Growth in the Horticulture Industry

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Source: Agriculture and Agri-Food Canada

Farm Marketing Workshop Focuses on New Ideas and Innovative Opportunities

A Direct Farm Marketing Workshop was delivered by the federal and provincial governments in partnership with the Newfoundland and Labrador Horticulture Producers Council, on March 11-12, 2015, in St. John's, NL. This event provided participants with new ideas and innovative ways to grow their industry.

The workshop provided an opportunity to look at consumer trends, branding, value-added packaging, market development and other relevant topics. Presenters at the conference included a mix of industry professionals, specialists and producers with extensive experience in marketing.

Growing Forward 2, a federal-provincial-territorial initiative, provided $5,275 through the Human Resource Development Initiative to help fund the workshop. Additional funding of $27,800 was provided by the Provincial Agriculture Business Development Division and the Provincial Training Program.

The Newfoundland and Labrador Horticulture Producers Council is a non-profit industry organization representing fruit, vegetable, Christmas tree, organic, cranberry, greenhouse and landscape producers and processors in the province.

Quick Facts

  • The federal and provincial governments in partnership with the Newfoundland and Labrador Horticulture Producers Council held a Direct Farm Marketing Workshop on March 11-12 in St. John's.
  • The horticulture industry contributed $17.2 million in farm revenue towards the provincial economy in 2013, an increase of 2.4 percent over 2012.
  • The workshop received funding through Growing Forward 2, a federal-provincial-territorial initiative, which provided $5,275 under the Human Resource Development Initiative, with additional funding of $27,800 through the Provincial Agriculture Business Development Division and the Provincial Training Program.

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