Cochrane & Associates, LLC

Clostridium difficile and HAIs Exposed in New Public Outreach Video


Source: Cochrane & Associates, LLC

The IAQ Video Network produces another public outreach video to educate the public about environmental, infectious and indoor air quality (IAQ) issues

Phoenix, AZ, June 21st, 2011 -- Clostridium difficile, also known as C. diff, CDI and C. difficile, is a bacterium that may develop due to the prolonged use of antibiotics during healthcare treatment. C. diff infections cause diarrhea and more serious intestinal conditions such as colitis.  It is a major culprit for healthcare associated infections (HAIs) and has been increasingly identified as a community acquired infection.


C. diff is a spore-forming, gram-positive anaerobic bacillus that produces two exotoxins: toxin A and toxin B. It is a common cause of antibiotic-associated diarrhea (AAD) and accounts for 15-25% of all episodes of AAD.


“Appropriate personal hygiene, and adequate cleaning and disinfection of environmental surfaces and reusable devices can help prevent the spread of C. diff,” reported Paul Cochrane, President of Cochrane and Associates, the company behind the IAQ Video Network.  “Environmental testing can also help identify when microbial contaminants, such as C. diff, are in healthcare, community or indoor environments to help stop the spread of this and other dangerous pathogens and help prevent outbreaks.  We hope this public outreach video educates people about this dangerous microorganism,” he continued.


To view this video please visit or


To learn more please visit, email or call (602)510-3179.


About Cochrane & Associates, LLC & the IAQ Video Network

Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, HVAC, mold and indoor air quality industries.  The company has worked with many of the industries’ leading institutions and companies and continues to be an innovator in the industry.  They are also the innovators behind the IAQ Video Network.

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