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EquipmentWatch Debuts Customer Event to Educate, Inform and Inspire Leaders in the Heavy Equipment Industry


Source: Informa PLC

Traction: The Data-Driven Equipment Conference Scheduled for November 7-8 in Atlanta

ATLANTA -- Data is changing the way the world makes decisions about heavy equipment. The companies that are able to turn data into insights are winning.

EquipmentWatch, the world leader in data, software and insights for the heavy equipment industry, today launched Traction: The Data-Driven Equipment Conference (, an inaugural two-day customer event designed to educate, inform and inspire leaders in the heavy equipment industry.

“We created Traction because we believe it’s time for a new industry gathering. A gathering of the brightest, hungriest and most innovative minds in the industry,” said Garrett Schemmel, vice president of EquipmentWatch. “We look forward to bringing the industry together to discuss, learn and debate in an environment of pure insights and product training.”

Traction is targeted to data-driven leaders from across the heavy equipment landscape, including: construction companies, financial institutions, equipment dealers, and manufacturers.

By attending Traction, event attendees will:

  • Gain actionable insights into the trends shaping the equipment market
  • Receive product training on the EquipmentWatch platform
  • See how peers are creating a competitive advantage using the EquipmentWatch data and software
  • Get a first-look at new, cutting-edge technology and software solutions for the heavy equipment industry
  • Receive unprecedented access to network with industry thought leaders

Sessions will include topics on market trends, innovation – including drones, augmented reality, and session titles like: The Future of Marketing for Heavy Equipment Manufacturers, Next Generation: Tech in the Finance Industry, The Urgent Need for Machine Verification Standards, Deep Dive Q&A – Large Fleet Managers, Understanding the True Cost of Machine (Un)Utilization, and more.

In addition to conference programs and a showcase of trusted partner products and services, Traction will host a number of pre-conference activities including the Traction 2017 Hackathonon Tuesday, November 7 from 8:00 a.m.8:00 p.m. The 12-hour competition has been designed for coders, developers, innovators, and makers interested in leveraging data and technology that will disrupt, enhance, or solve a major problem in the heavy equipment industry.  Attendees will join forces with other participants and flush out their ideas into solid plans that will then be presented on the main stage to a panel of expert judges and an audience of industry leaders. A variety of prizes, including $2,500will be awarded.

Another pre-conference activity is the invite-only Traction Executive Summit taking place Tuesday, November 7 from 8:00 a.m.12:00 p.m. The Summit will pull together the most inspiring and ambitious minds in the heavy equipment industry to connect for uniquely meaningful conversations, provide a space for tailor-made programming, thought-provoking panels, and executive networking.

Traction: The Data-Driven Equipment Conference will take place November 7-8 at the Loews Atlanta Hotel. To register to attend, visit The event is expected to sell out.

Media interested in obtaining media credentials or for sponsorship inquiries contact Denise Quashie at

About EquipmentWatch
EquipmentWatch is the trusted source for heavy equipment data and intelligence. EquipmentWatch produces the leading database information products for the construction equipment industry and is the world leader in heavy construction research and serves more than 15,000 professional, high-volume users of construction and lift-truck data. Our products are valuable tools in decisions surrounding the purchase, valuation, operation, and disposal of equipment.

For nearly 50 years, EquipmentWatch has served contractors, equipment manufacturers, dealers, rental companies, lenders and insurers, and government agencies involved in heavy civil construction.

About Informa
EquipmentWatch and Traction are part of Informa, the international business intelligence, academic publishing, knowledge and events group. Informa serves commercial, professional and academic communities, helping them connect and learn, and creating and providing access to content and intelligence that helps people and businesses work smarter and make better decisions faster.

Informa has over 7,500 colleagues in more than 20 countries and a presence in all major geographies. It is listed on the London Stock Exchange and is a member of the FTSE 100.

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