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Fieragricola Travels To Brazil For Agrishow In The Country Where Fields Are Irrigated By Aeroplanes

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Source: Veronafiere

Trade mission to Riberao Preto (São Paulo) for the top show dedicated to the primary sector
Verona --

Fieragricola wins another wager in Brazil thanks to a full house at Agrishow in Riberao Preto (São Paulo municipality), the most important event in Brazil and Latin America as a whole for the primary field. Participation at Agrishow proved to be a great success in terms of both contacts and new business with a view to Fieragricola 2012, the 110th edition scheduled 2-5 February next year.

Fieragricola attended the recent edition of Agrishow within the scope of the 'Italy Group Show' managed by ICE, arousing immediate interest in view of Fieragricola's status of leadership in the European context.

In the early months of 2011, initial estimates suggest that the Brazilian economy is growing. This positive trend also embraces, notwithstanding some difficulties as regards raw materials, the primary field. The last edition of Agrishow (2-6 May) confirmed its constant growth with +15% for show area and +10% for visitors. Last year, the Brazilian agricultural event was attended by about 730 brand, while visitors came to 141 thousand; business generated during the exhibition came to 522 million Euros. This year, it seems that results were even better, with two aeroplanes sold during Agrishow: one for transport and one for agricultural applications.

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