General Electric

GE Strengthens Canadian Channel Partner Operations to Better Support its Distributors


Source: General Electric

  • Company Appoints Ajay Gupta as Canadian Channel Commercial Director for Industrial Solutions
  • National Channel Strategies Will Enhance the Effectiveness of GE’s Canadian ChannelPartners and Focus on Market Penetration and Partner Relations

TORONTO--(BUSINESS WIRE)-- To further strengthen its channel and distribution partner operations across Canada, GE Energy Management’s (NYSE: GE) Industrial Solutions business appointed Ajay Gupta as the lead Canadian channel commercial director. Gupta will be responsible for developing national channel strategies while creating a distributor framework to help grow business with Canadian channel partners. He will support Adrian Thomas, GE’s regional sales leader in Canada.

'We see tremendous opportunities to support the growth of Canada's infrastructure,' said Gary Arnott, general manager, North America sales for GE Energy Management’s Industrial Solutions business. 'We have a dedicated sales organization of 60 experienced professionals serving Canadian customers. Ajay will bring strong leadership to the team and help us focus our efforts on growing our channel partners’ presence within the Canadian market.'

As commercial director for the Canadian channels, Gupta will provide dedicated leadership to deliver and execute GE Energy Management's new channel partner strategy capitalizing on the overall market strength of GE’s channel partner network.

“Our channel partners along with commercial markets are a vital part of our Canadian business,” said Gupta. “Our goal is to create a highly effective channel management infrastructure within the Canadian market. We support our channel partners with great people and resources to provide advanced technologies and sophisticated tools that will enable growth, for both GE and our distribution partners.”

Gupta brings more than 15 years of GE experience to his new position. Most recently, Gupta was the technical channel director for Canada and North U.S. at the GE Energy Global Center of Excellence. He is a graduate of Columbia Southern University (CSU) with a bachelor of science in computer technology. Gupta also holds an industrial electronics degree in engineering and is an MBA graduate from CSU. He will be located in Toronto.

Industrial Solutions, a GE heritage business, is leading the future of electrification with advanced technologies that distribute electricity and protect and control a facility’s electrical infrastructure. The business provide customers, across various industries, with end-to-end product and service solutions that ensure the reliability and protection of the electrical infrastructure; from the substation, throughout the facility and including all the sustainable power technologies in between.

Industrial Solutions’ product and service solutions add to GE Energy Management’s broader portfolio of leading technology solutions for the delivery, management conversion and optimization of electrical power for customers across multiple energy intensive industries.

GE has operated in Canada for more than 100 years, beginning with a Canadian manufacturing facility in Peterborough, Ontario, founded by Thomas Edison in 1892. Today, GE Canada has numerous manufacturing, sales and service locations across the country, dedicated to serving customers in energy-intensive industries, including the mining, metals, oil and gas and commercial construction industries.

For more information on GE Energy Canada, please visit its website check it out on Facebook or follow on Twitter @GEindustrial.

About GE

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at

GE has operated in Canada since 1892. The company has 7,000 employees and major manufacturing, sales and service locations across the country. For more information visit Follow GE Canada on Twitter at: and YouTube at



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