GreenBlue names Nina Goodrich Executive Director


CHARLOTTESVILLE, Va. -- The Board of Directors of GreenBlue today announced the appointment of Nina Goodrich as Executive Director of the organization. Goodrich will also continue in her current role as Program Director for GreenBlue’s flagship project, the Sustainable Packaging Coalition (SPC).

'We are thrilled that Nina is taking on the role of Executive Director for GreenBlue, and we look forward to the benefits that her innovative thinking will bring to all of our programs,' said GreenBlue Board Chair Guy Gleysteen, a Senior Vice President at Time Inc.

Goodrich is an internationally recognized leader with expertise in sustainability, innovation, and organizational development. She was previously Program Director for PAC NEXT in Toronto, an initiative of The Packaging Association that strives towards a “world without packaging waste.” Goodrich also founded consultancy Sustainnovation Solutions to inspire industry to understand the business opportunity that sustainability offers and the role it can play in re-inventing competitive corporate strategy.

GreenBlue is working to build a world where businesses are leaders for environmental stewardship and products are designed from the start with sustainability in mind. Since its founding over 10 years ago, the organization has grown from a small start-up with a pioneering strategy of working directly with business on product design to a well-respected thought leader in sustainability. Through successful projects such as the SPC, CleanGredients, the Forest Products Working Group, and Advisory Services, GreenBlue has earned a reputation for its scientific credibility and technical expertise in helping businesses implement concrete sustainability solutions and innovations.

“Nina's passion and energy make her the perfect leader for both GreenBlue and the SPC,” said Jeff Wooster of The Dow Chemical Company, who is a member of both the GreenBlue Board of Directors and the SPC Executive Committee. “We are excited about the benefits this alignment will bring to the organization.”

This appointment of Goodrich as Executive Director recognizes the importance of SPC within the GreenBlue family while continuing to support the broader GreenBlue mandate.

“I see this as a great opportunity to work towards the GreenBlue vision of making products more sustainable,” said Goodrich. “GreenBlue and the SPC have a shared vision to develop the sustainability strategies and tools that can mobilize industry to embed sustainable thinking into their product development processes.”

About GreenBlue
GreenBlue is a nonprofit that equips business with the science and resources to make products more sustainable. GreenBlue currently works in three program areas: chemicals, packaging, and forest products, as well as working one-on-one with companies through GreenBlue Advisory Services. The organization’s initiatives include the Sustainable Packaging Coalition, CleanGredients, Forest Products Working Group, Environmental Paper Assessment Tool (EPAT), COMPASS, and the Paper Life Cycle.

About Nina Goodrich
Prior to joining GreenBlue, Nina Goodrich was Program Director for PAC NEXT, an initiative of The Packaging Association, a non-profit trade association based on building industry collaboration. Nina was also the Principal of Sustainnovation Solutions, a consultancy she founded to link innovation and sustainability. In addition, she was a Senior Associate with The Innovolve Group, a boutique sustainability consulting firm where she provided sustainable packaging insight and expertise. Prior to forming Sustainnovation Solutions, Nina held the position of Director, Sustainnovation in the Growth and Innovation Organization of Alcan Packaging, where her role included sustainability strategy and mobilization. Preceding her sustainability role at Alcan, Nina was Director of Innovation at Alcan Global Pharmaceutical Packaging, where she advanced the technology agenda for pharmaceutical packaging. Nina has held additional leadership positions with Amcor, The Guelph Food Technology Center, Magic Pantry Foods, and The Technology Management Group of Pugh-Roberts Associates. She has done graduate work in technology management and holds a BA in Molecular Biology from Wellesley College in Massachusetts. Regarded as a thought leader in the field, Nina speaks and writes frequently on the convergence of sustainability, innovation, and technology.

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