GreenHouse Holdings, Inc. Selected to Provide Auto Demand Response Services to International Paper


Source: Marketwire

NEW YORK, NY -- (Marketwire) -- 06/07/11 -- GreenHouse Holdings, Inc. (OTCBB: GRHU), a leading provider of energy efficiency solutions and sustainable infrastructure products, today announced that it has been engaged to implement Southern California Edison's (SCE) Automated Demand Response (Auto-DR) program for two International Paper facilities in Camarillo and Santa Paula, CA. Initially, GreenHouse will work with site personnel to determine the various benefits Auto-DR can yield to both International Paper and SCE. Implementation of the integration project will also represent as much as $400,000 in revenues to GreenHouse and its subsidiaries.

GreenHouse is a qualified service provider of SCE's Auto-DR program, providing site assessment, feasibility studies, project development, engineering, and installation of enabling technologies including complete processing of all utility documents.

'Auto-DR is an important part of the GreenHouse portfolio of services and represents just one of the solutions we offer that will help change the way our nation looks at power production and energy consumption,' stated Russ Earnshaw, President of GreenHouse. 'We are extremely pleased to be selected by International Paper and we look forward to helping them realize cost reductions and plant efficiency goals.'

'This is a perfect example of the great relationships we have with our partners,' commented Rob Davis, Vice President of Energy Services for GreenHouse. 'This success comes as a direct result of our recent partnership with EnergyConnect Inc.; we are happy to be adding value to their clients and look forward to delivering the same benefits to more joint customers in the future.'

About International Paper

International Paper is a global leader in the paper and packaging industry with over 700 manufacturing and retail locations in North America, Europe, Latin America, Asia and North Africa. For more than 110 years, International Paper has been one of the most environmentally responsible companies in the world. They have always taken a sustainable approach to business that balances environmental, social and economic needs.

About Automated Demand Response

The Auto-DR program offers significant financial incentives and technical support to Southern California Edison (SCE) customers willing to install equipment that enables participation in demand response events versus depending on their employees to perform all the curtailment activities manually when required. Normally, control systems (automation) are installed with the programming needed to achieve reductions in electricity consumption during peak periods of demand on the grid. 'Participants in SCE's Auto-DR program are in 100% control of the actual curtailment measures implemented on an event-to-event basis. Additionally, the systems commonly implemented for Auto-DR participation are fully capable of being used to improve productivity and equipment operating efficiencies as well as provide users with information that can augment routine and emergency operations and maintenance regimens,' adds Robert Davis, Vice President of Energy Services at GreenHouse.

About GreenHouse Holdings, Inc.

GreenHouse Holdings is a leading provider of energy efficiency and sustainable facilities solutions. The company designs, engineers and installs disparate products and technologies that enable its clients to reduce their energy costs and carbon footprint. Its target markets for energy efficiency solutions include government and military, as well as commercial, residential and industrial markets. In addition, the company develops, designs and constructs rapidly deployable, sustainable facilities primarily for use in disaster relief and security in austere regions. For more information, please visit: or the GreenHouse YouTube channel at or follow GreenHouse on Twitter @greenhouseintl.

Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements that reflect the Company's current expectation regarding future events. Actual events could differ materially and substantially from those projected herein and depend on a number of factors. Certain statements in this release, and other written or oral statements made by GreenHouse Holdings, Inc. are 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Important factors that could cause actual results to differ materially from the company's expectations include, but are not limited to, those factors that are disclosed under the heading 'Risk Factors' and elsewhere in documents filed by the company from time to time with the United States Securities and Exchange Commission and other regulatory authorities.

GreenHouse Holdings, Inc. Contacts:

Investor Relations
Alliance Advisors, LLC
Bryan Kobel
Email Contact

Chris Camarra
Email Contact
Tel: 212-398-3487

Media Relations
Rubenstein Public Relations
Michelle Manoff
Tel: 212-843-8051
Email Contact

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