GreenHouse Holdings, Inc. Selected to Provide Auto Demand Response Services to the City of Carson


Source: Marketwire

NEW YORK, NY -- (Marketwire) -- 07/21/11 -- GreenHouse Holdings, Inc. (OTCBB: GRHU), a leading provider of energy efficiency solutions and sustainable infrastructure products, today announced that it has been engaged to implement Southern California Edison's (SCE) Automated Demand Response (Auto-DR) program for the City of Carson. Preliminary audits conducted by GreenHouse indicate the city will be eligible for over $70,000 of incentives from SCE to deploy demand response initiatives, dramatically reducing the cost to implement the latest in building automation and energy management solutions. For its part, SCE will benefit by the city's ability to voluntarily reduce electricity consumption by over 300kW during peak demand periods, thus minimizing the need to procure and deliver more expensive electricity.

GreenHouse is a qualified service provider of SCE's Auto-DR program, providing site assessment, feasibility studies, project development, engineering, and installation of enabling technologies including complete processing of all utility documents.

'This is just the first step in proving how effective these programs can be even on a city and state level and not just manufacturing plants,' remarked Russ Earnshaw, President of GreenHouse. 'We are grateful that the City of Carson has chosen GreenHouse and look forward to helping them meet their energy saving goals for 2011 and beyond.'

'This will be a great example of how an Auto-DR program, like that of Southern California Edison, can have a real impact in the public sector,' commented Rob Davis, Vice President of Energy Services for GreenHouse. 'This is just one of many energy saving solutions GreenHouse offers that provides persistent and measureable financial benefits for municipalities affected by these tough economic times.'

About Automated Demand Response

The Auto-DR program offers significant financial incentives and technical support to Southern California Edison (SCE) customers willing to install equipment that enables participation in demand response events versus depending on their employees to perform all the curtailment activities manually when required. Normally, control systems (automation) are installed with the programming needed to achieve reductions in electricity consumption during peak periods of demand on the grid. 'Participants in SCE's Auto-DR program are in 100% control of the actual curtailment measures implemented on an event-to-event basis. Additionally, the systems commonly implemented for Auto-DR participation are fully capable of being used to improve productivity and equipment operating efficiencies as well as provide users with information that can augment routine and emergency operations and maintenance regimens,' adds Robert Davis, Vice President of Energy Services at GreenHouse.

About GreenHouse Holdings, Inc.

GreenHouse Holdings is a leading provider of energy efficiency and sustainable facilities solutions. The company designs, engineers and installs disparate products and technologies that enable its clients to reduce their energy costs and carbon footprint. Its target markets for energy efficiency solutions include government and military, as well as commercial, residential and industrial markets. In addition, the company develops, designs and constructs rapidly deployable, sustainable facilities primarily for use in disaster relief and security in austere regions. For more information, please visit: or the GreenHouse YouTube channel at or follow GreenHouse on Twitter @greenhouseintl.

Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements that reflect the Company's current expectation regarding future events. Actual events could differ materially and substantially from those projected herein and depend on a number of factors. Certain statements in this release, and other written or oral statements made by GreenHouse Holdings, Inc. are 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Important factors that could cause actual results to differ materially from the company's expectations include, but are not limited to, those factors that are disclosed under the heading 'Risk Factors' and elsewhere in documents filed by the company from time to time with the United States Securities and Exchange Commission and other regulatory authorities.

GreenHouse Holdings, Inc. Contacts:

Investor Relations
Alliance Advisors, LLC
Bryan Kobel
Email Contact
Chris Camarra
Email Contact

Media Relations
Rubenstein Public Relations
Michelle Manoff
Tel: 212-843-8051
Email: Email Contact

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