VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 05/12/11 -- Greenscape Capital Group Inc. (TSX VENTURE: GRN) -
-- Roll out of multiple new marketing programs at flagship green parking facility servicing Denver International Airport a success -- Occupancy rates for both open air and indoor parking options continue to climb
Greenscape Capital Group Inc. ('Greenscape') is pleased to announce that a variety of new marketing and corporate development programs have been launched at Canopy Airport Parking ('Canopy') which services the Denver International Airport in Denver, Colorado. Canopy has now been fully operational for five months, and with this flagship facility now up and running, Greenscape is actively assessing future growth opportunities in the green parking industry.
Canopy Airport Parking
Canopy is the world's most environmentally advanced parking facility with wind and solar energy sources, geothermal heating and cooling, LED lighting, recycled steel and electric vehicle plug in stations incorporated into its design. According to an Architectural Energy Corporation study comparing Canopy versus a baseline model with no efficiency components installed, Canopy has a projected total energy cost savings of 70% annually.
Canopy has recently launched an aggressive marketing program to generate traffic to the parking facility and has initiated corporate affiliate programs in concert with Frontier Airlines, the American Automobile Association, E-470 Public Highway Authority and third party reservation sites including APR, Global and NetParkFly. Canopy is also offering a variety of incentive and discount programs to corporate groups and to Canopy members of the 5280 Club which is a loyalty program designed to reward frequent parkers. The launch of marketing efforts and incentive programs is resulting in increased traffic and visibility. April occupancy in open air (uncovered) stalls at Canopy was 15.8% higher than occupancy levels in December while April occupancy in covered stalls at Canopy was a remarkable 285% higher than occupancy levels in December. This rapidly increasing occupancy rate in covered parking is supportive of management's belief that travelers through Denver International Airport would resoundingly support a climate controlled, covered parking option. Canopy will continue to market to airport users, differentiating the facility through the promotion of green attributes, superior service and location and the climate controlled, covered parking option.
With Canopy fully operational, Greenscape is now actively assessing multiple new opportunities for growth. These include opportunities in parking lot management, new construction and the vertical integration of technologies employed in the green parking industry.
Greenscape Capital Group increases environmental sustainability, social responsibility, and profitability of companies and their operations. Greenscape Capital is focused on dramatically increasing the profitability of commercial facilities through enhanced energy efficiency and environmental best practices. When marked opportunities arise, Greenscape also invests in other companies that operate in the environmental space, providing strategic capital and business advisory services to assist companies in achieving their environmental and corporate goals. www.greenscapecapital.com
ON BEHALF OF THE BOARD
C. Mark Devereux, CEO and Director
Disclaimer for Forward-Looking Information
Certain statements in this release are forward-looking statements. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. In particular, no assurance can be made that the Company's plans for growth via parking lot management, new construction and the vertical integration of technologies employed in the green parking industry will be realized.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.
Greenscape Capital Group Inc.
C. Mark Devereux
CEO and Director
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