`Mirror, mirror on the wall, who`s the `greenest` of them all?`



Today, Dogwood Alliance and ForestEthics, released the 2010 Green Grades Office Supply Report Card, an important vehicle for educating consumers and large purchasers of office supply products about the big paper sellers' environmental practices.

This year's report shows strong progress from the traditional office supply retailers.  FedEx Office, Staples and Office Depot are all making major moves away from the inadequate industry driven SFI forest certification scheme to paper sourced from responsibly managed forests certified by the Forest Stewardship Council (FSC). 

Even better, these retailers are putting their money where their paper comes from by investing in projects that are working to improve forest management practices on the ground here in the South.  This leadership by Staples and Office Depot  was hard to imagine just 4 or  5 years ago but is quickly becoming the standard by which other large paper costumers will be judged.

Major office supply companies and retailers received their report cards today, and while the sector saw overall progress on critical sustainability issues such as Endangered Forest protection, several prominent brands continue bad habits that harm the world's forests, air, and water. 

Now in its 4th year, the Green Grades report card informs American consumers and large purchasers of paper products on what companies are doing-or not doing-to safeguard the environment and the world's forests.

While FedEx Office, Staples and Office Depot continue to lead the pack and build upon already high standards, companies such as, Costco and xpedx continue to fall short on critical questions about the sustainability of their products and processes. In the middle are companies such as Target and PaperlinX, each of which are adopting new green paper purchasing policies which, though they leave some key questions unanswered, represent important progress toward really making the grade.

'Office retailers FedEx Office, Staples and Office Depot continue to lead the pack, not only cleaning up their act but also undertaking projects to protect Endangered Forests and improve logging practices on the ground in the regions from which they buy their paper,' said Andrew Goldberg of Dogwood Alliance.

'Unfortunately a number of distributors and big box companies are still stuck on the basics-buying paper from bad actors and sensitive areas around the globe. Their grades reflect these shortcomings.'                 
The 2010 Green Grades features a new category, SFI Greenwash, to address rampant use of the Sustainable Forestry Initiative's phony eco-label on office supply products. SFI labels and certification provide 'green' cover for harmful practices such as large-scale clearcutting, Endangered Forest logging, and conversion of forests to sterile tree plantations.

'It's a shame that some US wood and paper producers are spending millions to mislead consumers with SFI marketing,' said Daniel Hall of ForestEthics. 'That money would be much better spent on protecting remaining natural areas and endangered species' habitats, and restoring watersheds hard hit by years of excessive industrial logging.'

A big factor in how these companies impact the environment is whom they choose to do business with. Unfortunately, most of the companies continue to buy from infamous paper companies such as Memphis-based International Paper (IP). IP is aggressively pushing for the introduction of dangerous genetically engineered trees into US forests.

Meanwhile, PaperlinX's North American operations are joining a number of other office companies that are avoiding Asia Pulp and Paper, a notorious Indonesian company responsible for massive destruction of some of the globe's last remaining old growth rainforests.

This edition marks the fourth straight year that environmental groups Dogwood Alliance and ForestEthics have collaborated on Green Grades, and the report card has helped catalyze considerable progress by the sector over the years.

For example, this year's grades reflect a growing commitment to protecting Endangered Forests around the globe and increased scrutiny of the impact of company paper habits on global climate. There is also an increased commitment from a number of companies to better practices via use of the Forest Stewardship Council (FSC) certification system.

Customer comments

  1. By SFI Program on

    Forest Ethics’ ‘Green Grades’ report again fails the credibility test. Multiple forestry experts like the National Association of State Foresters; the Canadian Institute of Forestry; conservation groups, including the Conservation Fund; and government officials from the United States and Canada, including the Canadian Council of Forest Ministers, support the SFI standard as a credible forestry certification standard in North America. SFI is fully independent and has a rigorous standard grounded in science, research and regional expertise. SFI’s forest certification standard goes beyond North American legal framework to promote sustainable forest management, with measures that include protection of water quality, biodiversity, wildlife habitat, species at risk, and Forests with Exceptional Conservation Value. SFI is internationally recognized and has earned strong acceptance in the global marketplace. Sustainability is not a race; but rather it’s a challenge for all of us to work together to address some of the biggest issues facing our forests globally. Learn more here -