New Video Edition of the IAQ Industries’ Marketing Newsletter Coming Next Week


Source: Cochrane & Associates, LLC

The Environmental Marketer, published by Cochrane & Associates, provides marketing tips and growth strategies to help build indoor air quality (IAQ) and environmental businesses.  Starting with the September 2010 issue the electronic newsletter will also be published in video format.

The Environmental Marketer newsletter was launched in 2007 as a free resource to help environmental professionals grow their companies.  The complimentary monthly marketing publication this month reached the 4,000 person milestone for professionals subscribing to the electronic newsletter. 

Today Cochrane & Associates and the IAQ Video Network have agreed to produce a monthly video version of the popular industry publication.  The electronic print version will still be distributed each month, but in addition a video version will be posted at and YouTube beginning September 1st. 

The Environmental Marketer was started by Cochrane & Associates, LLC, the industry’s only dedicated marketing, public relations and business development consulting firm.  The company was founded in 2006 by Paul Cochrane, a veteran IAQ marketing professional. 

The IAQ Video Network was launched in March of 2010 and has to date produced 7 videos from IAQA chapter workshops from Hawaii to Philadelphia as well as conference videos from the annual IAQA, ACCA, EIA, CETA, AIHce and NADCA conferences.  The video network has also produced a number of corporate videos for companies in the IAQ, industrial hygiene, mold, remediation, lead, asbestos and HVAC industries. 

“All internet trends point to video so we are excited to be offering the popular newsletter in video as well as print versions,” reported Paul Cochrane, President of Cochrane and Associates.  “The new video version of the Environmental Marketer will be formatted for viewing and will be slightly condensed from the print version,” he continued. 

Industry professionals can learn more about marketing their business or view the archives of the Environmental Marketer and register for the free newsletter by visiting   Cochrane & Associates can also be contacted at or (602) 510-3179. 

About Cochrane & Associates, LLC

Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies and continues to be an innovator in the industry.  They are also the founders of the IAQ Video Network.

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