CSRwire - Corporate Social Responsibility Newswire

Planet smoothie launches `give a $1, get a $1` to benefit Susan G. Komen for the Cure


Planet Smoothie, a Petrus Brands company intent on redefining the smoothie category, announces 'Give $1, Get $1' in honor of Breast Cancer Awareness Month to benefit Susan G. Komen for the Cure®. For every dollar donated by a customer between October 11 and November 14, customers will receive a $1 off Smoothie Buck to use towards the purchase of a small, medium or large smoothie on a future visit.

'Give a $1, Get a $1' continues Planet Smoothie's national partnership with Komen for the Cure. Between June 1, 2010 and May 31, 2011, Planet Smoothie pledged to raise a minimum of $100,000 to benefit Komen. In June 2010, Planet Smoothie launched the Pink Promise Smoothie, researched and developed by Planet Smoothie's nutritionist and approved by Susan G. Komen for the Cure's breast health experts. The Pink Promise Smoothie is the first product developed in partnership to benefit Komen for the Cure and features a blend of pomegranate juice, ruby red grapefruit juice, strawberries and Planet Smoothie's proprietary yogurt, Pro-Yo, which is sweetened with stevia and contains both prebiotics and probiotics.

Planet Smoothie is committed to providing healthy solutions to customers by always seeking the most natural and beneficial ingredients. The company continually explores nutrition and health benefit trends and strives to be an active part in customer's quest for healthy living. The Pink Promise Smoothie is fat free, 210 calories with two grams of protein and five grams of fiber - all beneficial to those aspiring to make lifetime changes, which in turn affects their overall health and well-being.

About Planet Smoothie

Planet Smoothie, a Petrus Brands company, is among the top smoothie concepts in the country, serving real fruit smoothies infused with vitamins and nutrients for active, occasion-driven consumers. Planet Smoothie was recently named one of the 'Sweet 16' in the 2009 Fast Casual Movers and Shakers list as a brand that sets itself apart in the dessert, beverage and yogurt category. In 2007, Planet Smoothie was recognized by Restaurant Business as a 'Future 50 Concept,' one of the fastest growing up and coming concepts in the country. Planet Smoothie currently operates more than 115 locations. For more information, visit www.planetsmoothie.com.

About Susan G. Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested more than $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN.

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