PureSense Inc.

PureSense Commits to Assisting Growers Facing Drought Conditions


Source: PureSense Inc.

FRESNO, Calif., June 4, 2013 /PRNewswire/ -- California is facing a one of the worst droughts it has seen in the last 20 years.  This drought has the state and its farmers worried.  One company, however, is guaranteeing that it can help growers manage the drought. PureSense, a precision irrigation company, announced today that it is offering growers a money-back guarantee on its market-leading technology to optimize irrigation operations and performance.  'The efficiencies that our technology provides can assist growers during this drought and we guarantee it,' said David Termondt , CEO of PureSense.  'With 98% renewal of our software and service, California farmers know that we help their operations.  It's our job to do everything we can to support California farmers this summer.' 

PureSense monitors and analyzes water use from pump to root.  Historical data captured from PureSense customers shows increased yields and an average water saving of 16%.  State-of-the-art sensors, real time data, and decision support software empower growers to track and manage their irrigation operation from their smart phones, tablets and PCs. 

'PureSense helps me to be the best at my game.  At the end of the day, we are seeing net-net improvements of 10% on yield and cost savings,' says Denis Prosperi , President of Prosperi Farms. 

'In years with tough growing conditions, we are seeing 300 lbs to 400 lbs better yields than our neighbors,' says Tom Rogersof Roger Farms, an almond grower whose yield increases represent a 15% to 20% improvement.

With a money-back guarantee on its equipment and services, farmers take no financial risk to use PureSense's technology.  'If the technology does not prove its value, growers can get their money back. ' says David Termondt .  'With a drought the farmer has enough risks to consider.  If we didn't take this risk away we wouldn't be pulling our weight as a partner.'

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