PureSense Inc.

PureSense Named

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Source: PureSense Inc.

PureSense recognized by California Secretary of Food and Agriculture Karen Ross

FRESNO, Calif., July 28, 2011 /PR Newswire/ -- PureSense Environmental Inc. was presented with the '2011 Game Changers of the Year' award in the category of Water and Irrigation Management at the recent 2011 California Agriculture Innovation Conference held at UC Davis.

California Secretary of Food and Agriculture Karen Ross recognized PureSense on behalf of the California State Assembly Committee on the Economy on July 21, 2011, at the conference organized by Grow-California. According to Grow-California CEO, Jon C. Gregory, 'The 2011 Agriculture 'Game Changers' represent the 'best of the best' in California and have made a tremendous impact on the agriculture industry through their innovations, and by virtue of that, have had a critical and positive impact on California's economy.'

'We are extremely honored to receive the 'Game Changers' award,' said PureSense President and CEO, Chris Berkner. 'We strive to ensure we are providing the most innovative and usable solutions to growers and we feel privileged to be among those recognized for helping propel agriculture into a more sustainable future.'

One of the primary objectives of the conference was to bring together innovative agriculture companies and investment companies with successful track records of supporting high potential opportunities. Among those investors in attendance was One Earth Capital, a venture capital firm that has provided critical support to PureSense initiatives.

'Partnering with companies like PureSense that save our resources while making farmers money is a win for all of us,' said Joe Hudson, Co-Founder and Managing Director of One Earth Capital.

Grow-California had this to say about PureSense: 'In a time when water is a limited resource, PureSense is one of the only companies dedicated to helping growers solve their water-related problems by providing them with the hardware, software and service needed to analyze critical field information. By doing so, growers who use PureSense are seeing an increase in yields and plant health, and a decrease in farm inputs.'

PureSense is the premier real-time irrigation intelligence company providing remote monitoring, control and decision support tools to the agricultural industry. Since 2006, PureSense has provided useful, innovative technology and unparalleled service and support to over 300 growers who grow over 50 crop types across 10 states. Throughout its rapid growth, PureSense is continually expanding its capacity to fulfill its mission of promoting efficiency, profitability and responsible stewardship in agricultural irrigation.

To view the awards video, please go to: http://www.puresense.com/IrrigationManagerHelp/GameChanger2011.html.

To learn more about PureSense, please call 888.882.7873 or visit the PureSense website: www.PureSense.com.

SOURCE PureSense Environmental Inc.

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