Rich Power Group Named as Bridgelux Distributor in Asia

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Source: Marketwire

LIVERMORE, CA -- (Marketwire) -- 04/10/12 -- Bridgelux, Inc., a leading developer and manufacturer of LED lighting technologies and solutions, announced today the Rich Power Group (RPG), a subsidiary of WPG Holdings Ltd., has become a primary distributor for Bridgelux in Asia. RPG will carry the full line of Bridgelux LED products including Bridgelux LED chips and Bridgelux LED packaged products consisting of array and emitter products like the new Micro SM4. In addition, PRG will distribute Bridgelux approved infrastructure products such as drivers, optics and thermal management systems to aide Bridgelux customers with new lamp and luminaire development. RPG will join the group of current distribution partners and will support Bridgelux customers and its other regional distributors in China, Taiwan, Korea, Malaysia, Singapore and India.

'We are very pleased that RPG has become a major channel partner with Bridgelux in Asia. RGP will help provide the infrastructure and resources required to support our rapidly growing Asian customer base,' said Jim Miller, chief sales and marketing officer for Bridgelux. 'The relationship with RPG further solidifies Bridgelux's commitment to the Asia Pacific region, allowing not only for faster delivery of Bridgelux products to the market, but also the availability of regionally-based applications engineering support and testing services to assist customers with new product development.'

'Rich Power is positioned as a demand-creation partner providing a spectrum of value-added services,' said Richard Wu, chairman and chief executive officer of Rich Power Group. 'Teaming with Bridgelux in greater China and South Asia we believe RPG will help streamline product development, technical support and system-level integration for Bridgelux customers.'

About Bridgelux
Bridgelux is a leading developer and manufacturer of technologies and solutions transforming the $40 billion global lighting industry into a $100 billion market opportunity. Based in Livermore, California, Bridgelux is a pioneer in solid state lighting (SSL), expanding the market for light emitting diode (LED) technologies by driving down the cost of LED lighting systems. Bridgelux's patented light source technology replaces traditional technologies (such as incandescent, halogen, fluorescent and high intensity discharge lighting) with integrated, solid state lighting solutions that enable lamp and luminaire manufacturers to provide high performance and energy efficient white light for the rapidly growing interior and exterior lighting markets, including street lights, commercial lighting and consumer applications. With more than 650 patent applications filed or granted worldwide, Bridgelux is the only vertically integrated LED manufacturer and developer of solid state light sources that designs its solutions specifically for the lighting industry. For more information about the company, please visit www.bridgelux.com

About Rich Power Group
Rich Power Group established in 1995, joined WPG Holdings in 2005. Being a professional semiconductor and electronic component distributor, Rich Power specializes in PC, networking, communications, multimedia and consumer electronics applications. Positioned as a demand-creation partner, Rich Power provides a spectrum of value-added services to their customers, including product development, technical support and system-level hardware & software integration. Their distribution focuses in the Asia Pacific and greater China regions, covering China, Hong Kong, Taiwan and South Asia. Rich Power provides their partners resource-integrated solutions to facilitate sales & marketing, technical support and logistics operations. For more information, please visit www.rich-power.com.tw

Contact:
Brian Fisher
Bridgelux, Inc.
Phone: 925.583.8563
E-mail: brianfisher@bridgelux.com

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