With approximately 3.5 million visitors, the Kieler Woche is the largest summer festival in Northern Europe. The ten-day celebration on dry land hosts international meetings on social, cultural and current affairs, while the sailing event connects more than 5,000 yachtsmen from over 50 countries, with more than 400 planned regatta starts on ten race courses. For more information, visit www.kieler-woche.de. Follow SAP on Twitter at @sapnews.
SAP continues sponsorship of 5O5 sailing class at Kieler Woche
SAP AG (NYSE: SAP) today announced its sponsorship of the Kieler Woche, the world’s largest sailing regatta and summer festival, being held in Kiel, Germany, June 19-27, 2010. The company continues its commitment to the 5O5 class, where business intelligence software from SAP recently helped competitors in San Francisco Bay create their winning strategies and enhance performance (see “2009 SAP 5O5 World Sailing Championship Charts a Clear Course With Business Intelligence as the Beacon”). In Kiel,California, “SAP BusinessObjects™ business intelligence (BI) solutions also will transform the experience for spectators, displaying real-time insight into racers’ progress.