Triplett is pleased to announce the addition of Spencer Craig as Director of Product Management. Spencer brings many years of successful Business Development, Marketing and Product Management experience from a broad range of markets. Most recently, Spencer was the Director of Business Development at EFI, a leading supplier in the digital printing industry. Prior to EFI, Mr. Craig was the Vice President of Marketing at Markem-Imaje, a leading supplier in marking and coding equipment. Prior to Markem-Imaje, Spencer was the Director of Component Systems at Spectra where he led product management, product engineering and manufacturing on a range of MEMS (Micro Electro-Mechanical Systems) products for the printing industry. Before that, Spencer has been an entrepreneur with his own businesses dealing with both innovative gear for the outdoor enthusiast as well as with innovative battery technology, and the Manager of Marketing and Founder of a new venture at Motorola. Spencer completed his BSME at Swarthmore College in Pennsylvania, and his MBA in Marketing & Policy at the University of Chicago.
Spencer has a proven background of leading teams in the delivery of effective strategies, tactics and results. He brings excellence in Portfolio Positioning, Product Definition and Development, Business Development and Tactical Marketing.
“I am pleased to have Spencer on the Triplett Test Equipment Team,” commented Tim Cetto, Executive Vice President & General Manager. “Spencer’s experience will be valuable in executing Triplett’s aggressive new product plans, expansion of all of its products including the recently acquired Byte Brothers line of innovative cable test devices, and managing Triplett’s product and technology roadmap and overall growth.”
Also, Mark Andrews has assumed the newly created role of Global Sales Channel Manager.
Cetto added “Mark’s expertise in sales and channel development will be essential to grow our sales team, launch and train our team with many new products and grow the Triplett Test Equipment business in 2015 and beyond.”