Valtra Inc. - part of AGCO Corporation

Valtra’s success continues: Number one sold tractor also in Iceland


Valtra’s year 2017 has been established extremely successful - previously last week Valtra was announced the most sold tractor both in Norway and Estonia with record braking market shares for Valtra. Now the success continues, as Valtra has retained its position as the most sold tractor in Iceland.

With 51 sold units in 2017, Valtra maintained the leader place with a staggering market share of 32,3%. In the second place there was New Holland and on the third place Valtra’s sister brand Massey Ferguson. Valtra has improved its market share significantly, since the market share was 25% in 2016.

The main seller in Iceland is the N Series around 110-130 hp. In 2017 a lot of high horsepower N Series models such as Active, Versu and Direct and a few medium sized T Series were sold. The new SmartTouch, introduced in 2017 was well received by Icelandic customers.

“The year started very well with lot of orders coming in the first few months of the year and this just kept on going. The new SmartTouch models have created a lot of attention and people are almost not believing how simple and easy to use it is”, comments Finnbogi Magnússon, Manager, Jötunn Vélar ehf

The success in Iceland is not only owed to the great products, but also the strong distribution partnership and their seamless collaboration.

“In Iceland Valtra made a fantastic run to land on the top position for the second year in a row. We have a strong distribution partner in Iceland and with the help of new product introductions Valtra was successfully finding its way to new customers’ yards. We are very delighted to serve our Icelandic customers with care and to continue with a high note also in 2018”, says Matti Tiitinen, Brand Business Manager, Valtra

Valtra’s success continues: Number one sold tractor also in Iceland

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