Kent Nutrition Group
Kent Nutrition Group was formed to bring out the best in two highly successful regional feed companies - Kent and Blue Seal. Founded in 1927, Kent has grown to become a leading animal nutrition brand in the Midwest. Blue Seal began in 1868 and has since grown into a leading animal nutrition brand in the East. Together, the Kent and Blue Seal brands are the most trusted and preeminent regionally focused animal nutrition brands in the United States. As a result, Kent Nutrition Group is dedicated to helping them both bring their legacies of quality products to even more customers who are seeking the highest quality nutrition for their animals - whether for livestock, horses, pets or small animals.
Company details
Find locations served, office locations
- Business Type:
- Manufacturer
- Industry Type:
- Agriculture - Animal Nutrition
- Market Focus:
- Nationally (across the country)
- Year Founded:
- 1972
About Us
Just like many of our customers, the Kent brand is deeply rooted in America. In 1927, Gage A. Kent started a company with one goal: to offer high-quality livestock products made with the best nutritional ingredients. With this quality-first philosophy, the Kent brand has built its reputation throughout the Midwest.
We continue to grow that reputation with products focused on high-quality nutrition and superior ingredients for beef, swine, dairy, equine, poultry, pet, and other animal feed. More than 90 years after our start, we stand as the leading animal nutrition brand in the Midwest because we remain focused on three characteristics: quality, service and trust.
Serving Markets We Know
Our Kent products are primarily available throughout the Midwest, with some commercial products being sold in the East. Blue Seal products are only available throughout the Eastern U.S. at our stores, dealers and retailers.
We make superior animal nutrition products because our customers’ animals deserve only the best in nutrition. That is why it has never been our goal to be the biggest animal nutrition company, only to provide the best quality animal nutrition products in the regions we serve.
Strong, long-lasting relationships are built on trust. That is how we have always operated. We believe in doing what is right for our customers and their animals. We believe in being honest, keeping our promises and treating our customers as friends.
We hold our products to the highest standards from start to finish. Our commitment begins with our animal nutritionists, who perfect our products through rigorous research. It continues at our Product Development Center — an 800-acre research facility, where we perform real-world product testing. And our quality products are manufactured and tested every day at our award-winning plants, which ensure that those products are consistent and safe.
Quality animal nutrition that you can trust — guaranteed.
We strive to be the most trusted and preeminent regionally focused animal nutrition brand in the Midwest.
Kent Nutrition Group is a division of Kent Corporation, a family-owned, American company with a history of innovation in animal nutrition. We’re dedicated to commercial producers, farming communities and animal lovers. We are proud of our role in animal nutrition, and we work every day to enrich the lives of those who raise and care for animals.
Brand History
A reputation is not a gift — it is earned over time. Gage A. Kent was a visionary who in 1927 sought to do things differently as he worked with his own cattle. His idea was to raise calves on a quality feed made from nutritious ingredients, not loaded with fillers. This seemingly simple notion gave rise to an enduring core value of one of the most trusted feed brands in America. And with that, Kent quality was born.
Originating in the Central-Iowa farming community of Indianola, Gage Kent revolutionized the cattle feeding industry with Kent Baby Beef™, the first “Feed Without a Filler” formula. This advancement was key to the success and growth of the Kent brand and set new industry standards that catapulted Kent into a true leadership position among feed companies.
Following a fire that destroyed the mill in Indianola, Gage Kent established headquarters in Muscatine, Iowa, to take advantage of Mississippi River transportation. Over nine decades later, the Kent brand continues to pioneer new ways to feed America’s livestock with an 800-acre research facility and a team of industry-leading Ph.D. nutritionists.
Over the years, Kent has continued to expand its product offerings with new swine, beef, dairy, poultry, specialty and pet products. As the market for Kent products has grown, additional plants were built to meet demand. Today, Kent Nutrition Group operates plants in Iowa, Illinois, Michigan, Nebraska, Missouri, Indiana, New York, Maryland, New Hampshire, and Vermont.
Like our founder, we focus on innovation, prove its value with research, then formulate, manufacture, deliver and service products that surpass customer expectations. That’s how we earned a reputation that people trust — generation after generation.