Why fruit and vegetables matter to us
We work hard to help fruit and vegetable growers because a reliable supply of their nutritious produce improves people’s health. Time and again, researchers have proven that fruit and vegetables are rich sources of vitamins, minerals and phyto-nutrients which help prevent malnutrition and health problems In 2007, the World Health Organization (WHO) reported that approximately 20 per cent of children and adolescents in Europe are overweight or obese. To tackle this problem, recent campaigns advise eating more fruit and vegetables. Such small and simple changes in eating habits improve the quality of life. And we can play a part in that change by boosting the world’s supply of excellent fresh produce.