Why rice matters to us
We are working hard so that rice farmers can help feed the ever increasing number of people living on this planet. Today, more than half of the world’s population lives in Asia and rice is a key element in their diet. It’s our mission to protect this crop and enable farmers to increase rice production at a rate of eight to ten million tons every year to keep up with the population growth. In China, Bangladesh and Thailand, a common daily greeting is 'Have you eaten rice today?' We want to make it part of our commitment to ensure that the answer to this question is always ‘Yes’.