Necessary and valuable innovations to increase agriculture productivity have received mixed reviews from the public, the press, and the environmental community, particularly in Europe. How different might societal reaction have been with environmentally proactive reputations and early stakeholder engagement? Sustainable agriculture is the responsibility of all participants in the system, including farmers, laborers, policymakers, researchers, retailers, and consumers.
Each stakeholder group has its own role in increasing productivity to meet future needs while decreasing impacts on the environment, including water, soil, air quality, climate emissions, habitat and land use to strengthen the sustainable agriculture community
- Address Environmental Issues. Does your organization thoroughly understand its current environmental performance? How are you addressing environmental issues such as carbon footprint, energy, air quality, soil erosion, bio-accumulative toxins and water? What product innovations have you made through clean technology? Have you quantified your environmental liabilities?
- Reputational Capital. Have you considered the ecological advantages of sustainability? How does this tie into maintaining your social license to operate and help add value to your corporate social responsibility efforts? Can you reduce your carbon footprint, increase community engagement and improve reputational capital/brand equity by incorporating sustainability?
Could My Organization Benefit from External Sustainability Perspective?
Consider the following and ask yourself if your current plans to respond to climate change adequately manage risks or seize opportunities.
- Product, Process, and Business Model Innovation
- Sustainability Indicators
- Environmental Footprint Measurement
- Water Conservation and Protection
- Technological Advances
- Inform the Public Policy Debate
- Value Creation
Why Are Your Answers To These Questions So Critical? Future competitive advantage will be determined in part by its ability to seize opportunities and manage risks associated with growing environmental sophistication of product and service markets and increasingly punitive environmental regulations. Your organization’s success in the mid-to long-term will be based on how well you anticipate the future, how well your strategy suits that future, and how well your organization executes the strategy.