Mahindra & Mahindra Ltd.

Fresh Produce Services


We create supply chains for fresh produce by forming the bridge between farms and retailers. We started out in 2005 with the export of six containers of grapes to Europe and the UK. Today, we are one of India’s largest grape exporters, with over 300 containers shipped to Europe, the UK, Saudi Arabia, Malaysia, and Singapore in 2010. We’ve expanded our fresh produce basket to include the export of pomegranates, mangoes, and domestic apples and the import of kiwis, pears, and foreign apples.

We collect fresh produce from farmers through a system of contract farming, forming long term relationships and engaging with them throughout the production cycle to disseminate information on food safety and growing techniques. We work with about 600 grape farmers, 75 apple farmers, and 70 pomegranate farmers, and our network is growing through word of mouth as farmers recommend us to each other.  By linking farmers to formal markets, we help them achieve better returns and higher standards of living. To find out more, check out the 2008 United Nations Food and Agriculture Organization case study on our grape supply chain.

Once we’ve collected the fresh produce, we transport and distribute it through a rapidly expanding network of distribution sites, cold stores, and pack houses. Our buyers include major domestic and international retailers.

Our cost-competitive supply chains and guaranteed quality position us well for expansion. Rising Indian incomes are driving increasing domestic demand for high quality fruit, and our low costs and trusted brand make us a competitive exporter. We plan to expand our fruit basket and aim to be the top fresh produce exporter and among the top three importers in the years to come.

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