Strategic Eco-Innovation Services
Consumer and Stakeholder Insights: We typically start an engagement with customized research, informed by rich insights into the needs of consumers and other stakeholders. We are happy to use your research and/or design our own qualitative and quantitative research using the latest techniques and highest quality resources.
-
Most popular related searches
Sustainable New Product Innovation
Sustainable New Product Innovation
Every business leader knows the goal: Meet consumer needs with 100% satisfaction and 'zero' environmental impact. Using our proprietary 'Getting to Zero' (sm) Process for Eco-Innovation we can develop concepts (or facilitate your team) for new products, services and business models in step with sustainability.
Our global community of ardent wastehaters, WeHateToWaste can be used as a tool for crowd-sourcing ideas and evaluating the viability of new product concepts, and mining consumer insights on resource conservation, waste-watching behaviors and more.
Strategic Branding and Positioning
With upwards of 80 percent of the mainstream marketplace now identifying with some shade of 'green', sustainability-oriented products and services must be carefully positioned to specific consumer segments. We advise clients on the optimum way to strategically position their offerings to maximize volume and profitability.
Environmental Marketing Claims — No Greenwash!
Our latest book, informing marketers about the implications for messaging of the updated FTC Green Guides, is due out this summer. We offer a confidential evaluation of environmental marketing claims, and can advise on language that can meet your messaging objectives consistent with the latest version of the FTC Green Guides and other regulations and guidelines. Having advised the USDA on its recent introduction of the USDA Certified Biobased label, we have particular expertise with claims relating to: biobased, renewable resources, biodegradability and compostability.
Customer reviews
No reviews were found for Strategic Eco-Innovation Services. Be the first to review!