B2B eCommerce Solutions for Manufacturers - Commercial

Automate Your Business with a Self Service Website

Today’s buyers want to research, shop, and order on their own terms, on their own time, and with any device. They want self-service eCommerce. But in B2B eCommerce for manufacturing companies, it’s not as simple as selecting any eCommerce solution, plugging it into your website, and offering your product catalog online.

Considering no two manufacturers are alike, OroCommerce is designed to be the most flexible manufacturer eCommerce solution for B2B businesses. The platform offers numerous buyer self-service capabilities such as:

• automating product re-stocks,
• managing past orders & invoice statuses,
• supporting online requests for quotes, and more.

All this leads to more efficient, seamless, and personalized ordering, no matter how complex your orders get or how demanding your B2B buyers are. See Full Feature List

Digital Commerce offers many benefits for enterprises. It drives sales with increased customer visibility while lowering overhead costs by automating manual tasks and streamlining supply-chain operations. However, we understand that manufacturers also work with wholesalers and retailers to distribute goods to end-customers. This can lead to various forms of B2B selling, including operating various selling channels in parallel, retaining control throughout the value chain (B2B2C), or engaging in multi-vendor marketplace selling.

Manufacturers looking to grow sales through their distribution channels will appreciate OroCommerce’s online Reseller Portals capability. Create personalized portals for distributors, wholesalers, or retailers. Enable them to order online with contract pricing and custom curated catalogs. Offer buyers personalized experiences from the moment they log in. You can even use Oro’s built-in CRM to track which of your wholesalers and retailers are your best performers. See Full Feature List

Manage Multiple Online Experiences From a Single Platform

Unlike traditional channels, a B2B eCommerce platform will help you leverage personalization capabilities to offer the best product for customers – complete with prices, product descriptions, and shipping information according to customer. What’s more, these experiences can stay consistent even if users move across devices and communication channels. With consistent omnichannel experiences, manufacturers can grow conversions, average order values, and repeat purchases.

Whether your business grows organically or through mergers and acquisitions, our flexible commerce platform for manufacturers gives you a single point of control for website management. OroCommerce Enterprise Edition comes out-of-the-box with flexible and robust multi-website management capabilities. This allows businesses to easily control websites for different regions, brands, or customers from a central admin console. See Full Feature List

Go Direct-to-Customer Without Disrupting Your Sales Channels

Manufacturers selling direct to consumers reap numerous benefits including higher margins, better brand visibility, and access to invaluable customer data. However, it is necessary to ensure that their B2C initiatives do not harm their existing distribution channels.

OroCommerce provides flexible eCommerce workflows that can support any manufacturer-distributor relationship. Our flexible eCommerce platform can:

• take orders through your B2B eCommerce website and then designate which distributors should fulfill those orders based on distributor performance, geography, or a round-robin approach;
• build eCommerce websites on behalf of your distributors where you can drop-ship products on their behalf;
• create special websites that sell your products at a premium while maintaining pricing discounts for your distributors.

Whatever the use case, OroCommerce offers the best eCommerce manufacturing solutions. See Full Feature List