Marine Stewardship Council (MSC) news

In July, Whole Foods Market ran a national promotion advertising the sale of MSC certified harpoon swordfish, which increased swordfish sales from the previous year. The campaign included media outreach, social media engagement, advertising, and co-branded Whole Foods Market-MSC hats for employees. During the campaign, consumers saw colorful and creative displays of fresh swordfish chilled on ice in their local Whole Foods Market seafood department. Seafood counter employees were able to talk

After a year-long scientific assessment, the Estonian prawn fishery has achieved certification to the Marine Stewardship Council (MSC) standard. Prawns from the Barents Sea fishery, sold in Scandinavia, throughout Europe, Russia, Japan and China, will now be eligible to bear the MSC ecolabel. 

“This is the first Estonian fishery to achieve MSC certification and we look forward to welcoming other fisheries from the Baltic States in the near future,” said M

Launched on 4 November, MSC Germany’s sustainable seafood week campaign for 2013 is called “In black and white – True facts from the world of sustainable fishing”. From 4 to 8 November 2013, 500 MSC-certified foodservice sites throughout Germany will be raising awareness of their MSC-labelled seafood products and telling diners what the blue ecolabel stands for.

Save the oceans during lunch break

Currently 8 per cent of the global seafo

Kutterfisch-Zentrale, a German fishery based in Cuxhaven, has demonstrated once again that it is possible to fish responsibly and sustainably, even at a grand scale. The fishery has once again been awarded the MSC ecolabel for sustainable and well-managed fisheries for its North Sea saithe catch.

Kutterfisch-Zentrale is one of the biggest producers and processors of North Sea fish in Germany. It catches and processes 10,800 tonnes of saithe per year. But Kutterfisch does not do this i

The Eastern Baltic cod fishery has become the first fishery from Poland to enter into assessment against the MSC standard for well-managed and sustainable fisheries.  If successful, the fishery will be eligible to show the blue MSC ecolabel on its cod catch from the Eastern Baltic Sea. The MSC ecolabel is the world’s best known mark for