At American Rockwool™, our commitment to environmental stewardship begins at the core of our manufacturing process and extends through the entire lifecycle of our products. We transform recycled industrial materials and natural rock into sustainable insulation solutions that significantly reduce energy consumption and carbon emissions in buildings across North America.

Our environmental mission is driven by these key principles:

Sustainable Manufacturing: We minimize our environmental impact by incorporating 60% recycled steel mill slag in our production, utilizing efficient manufacturing processes at our Nolanville facility, and continuously seeking ways to reduce our carbon footprint. Our products achieve a remarkably short carbon payback period, typically offsetting their manufacturing emissions within just 2 years through energy savings.

Product Performance: We create chemical-free, long-lasting insulation products that help buildings achieve superior energy efficiency, significantly reducing energy costs and supporting green building initiatives for generations to come. Our natural mineral wool manufacturing process results in products with exceptionally low Global Warming Potential (GWP), demonstrating our commitment to minimizing environmental impact at every stage of production.

Circular Economy: We are committed to promoting recyclability in construction. Our products are 100% recyclable, maintain their performance for over 50 years, and support the industry's transition toward more sustainable building practices. This long lifespan, combined with our products' superior energy-saving properties, creates a positive environmental impact that lasts for decades.

Through innovation, responsible manufacturing, and unwavering environmental commitment, American Rockwool™ strives to protect our environment while providing superior insulation solutions for a more sustainable future.

American Rockwool HortiWool - Advanced Premium Granulated Hydroponic and Horticultural Cultivation - Datasheet