Bohnenkamp Image Brochure

Moving Forward.2 | BOHNENKAMPContentsState-of-the-art machinery and vehicle technology give optimum performance on roads and other terrains all over Europe with tyres, wheels and components from Bohnenkamp. High-quality of service and products keep Bohnenkamp’s customers and partners on the road to success.| 3MOVING FORWARDIntroduction“Professionalism and passion forcustomer satisfaction and success” Page 4HistoryTargets, objectives, milestones Page 6GrowthA portrait in profile Page 8SuccessWith excellent cornering performance Page 10LogisticsFast, close to our customers, worldwide Page 12ServicesA strong partner for our customers Page 14EmployeesTeamwork is the recipe for our success Page 16 Product rangeWe feel at home under the vehicle Page 18BrandsQuality is made up of many well-known brands Page 20InnovationsCreative thinking is the driver of progress Page 22Social responsibilityMoving more: Leaving footprints Page 24Facts & FiguresFigures that count Page 264 | BOHNENKAMPIntroduct ion“Professionalism and passion for customer satisfaction and success.”| 5MOVING FORWARD During the last six decades, Bohnenkamp AG has developed into one of Europe’s leading specialist marketers for tyres, wheels and vehicle components for professional use in agricul-tural, industrial and transport applications.A deep knowledge of our prod-ucts, service-minded employees, our reliability and, last but not least, our creative approach have turned us into the partner of choice for many companies. The continuous expansion of our product range, and a well- defined strategy for the mar-keting of our exclusive partner brands by well-known manu- facturers from all over the world, guarantees that our customers get products of reliable quality, a balanced price-performance ratio and, of course, just in time delivery where they need it and when they need it – directly from our three national and two inter-national warehouses. The future of Bohnenkamp is based on solid ground.An excellent equity ratio and a well-defined company strategy for the next decade are the basis for further growth. We focus both on organic growth and on the acquisition of suitable companies, making Bohnenkamp a competent fu- ture partner of choice for European retail and industrial customers alike. This brochure gives a look be-hind the scenes of the activities of Bohnenkamp AG and shows that professionalism and passion guarantee customer loyalty and success.Christoph GeyerChairman of Bohnenkamp AG6 | BOHNENKAMPThe central warehouse of Bohnenkamp AG in Osnabrück offers, with more than 55,000 m2 of covered storage area, the ideal requirements for the discerning customer – now and in the future. Excellent quality, individual service options and innovative one-stop solutions are what impress our customers. Our branch offices and subsidiaries offer an additional storage area of 15,000 m2.Targets, objectives, milestones. History| 7MOVING FORWARDIt was in 1950 when the first step on the road to success was made. Friedel Bohnenkamp starts in a niche market, vehicle components for agricultural ma-chinery and car trailers were the focus of the company. Compe-tition with existing market play-ers was of no importance, but to supply the agricultural mar-ket in the emerging “German Wirtschaftswunder” was the strategy of the fledgling com-pany. Even in the early Sixties, Friedel Bohnenkamp recognizes that the fast mechanisation of agriculture offered immense potential for future growth. The company develops into a system provider for complete wheels for agricultural applications and manufacturers of car trailers. At the same time, the replace-ment market for agricultural tyres becomes more and more important for tyre dealers. Bohnenkamp grows continu-ally over the next sixty years of its company history and soon 1950: Foundation of the company by Friedel Bohnenkamp1974: Move to the current company site1990: Turnover reaches 60 m DM for the first time1990: Death of the company founder Friedel Bohnenkamp1992: Opening of the Kletzin branch, East Germany1999: Acquisition of adjacent sites and the building of a high storage warehouse with 6,000 m²2000: Opening of the Landshut branch, near Munich2005: Foundation of Bohnenkamp International s.r.o. in Modra, Slovakia2006: Turnover of 118 m a. The 100 m a turnover mark is broken for the first time2008: Expansion of the covered storage area in Osnabrück to over 55,000 m²2008: Foundation of the Friedel & Gisela Bohnenkamp Foundation2009: Acquisition of adjacent sites (ca. 5 ha)2010: Taking over of Agriband B.V. in the Netherlandsbecomes number one in the niche market for agricultural tyres. The company first opens a branch office in Kletzin, Meck- lenburg and a few years later in Landshut, Bavaria. The next step is the foundation of Boh-nenkamp International s.r.o. in Slovakia and the latest addition is made in 2010 with the taking over of Agriband B.V. situated in the Netherlands. Today, about 200 employees generate a turnover of 165 m a. A 6,000 m2 high-rise warehouse with state-of-the-art IT technol- ogy and a storage area of 70,000 m2 have defined new ways for the whole sector.The next steps for Bohnenkamp and how to achieve them are clearly defined: To maintain and expand a top position as a specialist provider of agricul- tural and industrial tyres in Europe with a wide range of products, first-rate quality of service and advice and efficient logistics.8 | BOHNENKAMPGrowths| 9MOVING FORWARDA portrait in profile.The company’s development through the years shows: Bohnenkamp AG equals growth. Due to a forward-think- ing company management, our market share in Europe has increased continually over the last decade. Regarding tractor tyres alone the market share in Germany is nearly 30% - meaning every third tyre in this category comes from our warehouse. With respect to turnover, total deliveries and storage area at our sites, we are today the biggest marketer for agricultural and speciality tyres. Success and the profile of Bohnenkamp AG are closely linked to the work approach of our employees. Their competence, experience and dedicated work are a strong factor in an ever changing economic world with increasing demands from mar-kets and competitors alike.Bohnenkamp AG is one of the top players in Europe and a strong partner for farm equipment retailers, tyre dealers and OE manufacturers. Even in demanding circum- stances our customers can totally rely on the dedication, experience and competence of our employees.10 | BOHNENKAMPLoyal and satisfied customers and business partners prove best that a company is on the right way with its product range and solutions. The economic suc-cess of a company shows that the right decisions were taken at the right time, and that we have managed to meet the demands and challenges in various fields. Be it agriculture, industrial ap-plications or road maintenance and construction – an ever-in-creasing number of machinery in Europe moves and works the soils and surfaces with tyres and vehicle technology sold by Boh-nenkamp. Due to this we were able to realise a jump in turnover of 17% from 2006 to 2007. Total turnover increased from 62 m a in 2000 to 165 m a in 2010. The foundation of our subsidiary in Slovakia has played an important part in this, as has the acquisition of Agriband B.V. in the Netherlands in 2010. Both are examples of our expansion strategy in Europe.SuccessWith excellent cornering performance.20027020037020048320059520061202007139200816020091402010165The revenue curve of the Bohnenkamp group shows reliable growth up to today and is a strong indicator for a high level of customer satisfaction in demanding markets (in m a)| 11MOVING FORWARDOver 6,500 different tyre sizes and -designs on demand.In our high-rise warehouse in Osnabrück, racks of 10 metres height are totally computer controlled. State-of-the-art IT technology ensures that every delivery is on its way within 24 hours. Our Express service guarantees next day delivery to the customer before 8 a.m.. 12 | BOHNENKAMPLogist ics| 13MOVING FORWARDThe demands placed on tyres for professional applications and the specialisation of the tyres grow constantly. To deliv- er wheels and tyres for a great variety of applications within 24 hours calls for logistical excel-lence. Basis for this is our cen-tral warehouse in Osnabrück. On over 55,000 m2 more than 6,500 tyres of various sizes and designs are stocked for the convenience of our customers. Containers with new products from all over the world arrive daily at our warehouse – all in all a steady flow of goods of about 100 tons a day. This job can be handled only with knowledgeable and dedicated employees and state-of-the- art logistic- and communication technology.Fast, close to our customers, worldwide.Every day deliveries from all over the world reach our warehouse in Osnabrück: tyres, rims, tubes, axles and vehicle components, which all are registered automatically and then stored or prepared for immediate customer delivery. We are always on the move for our customers. 14 | BOHNENKAMP Focused on the demands of our customers, we have built up sales-orientated structures where modern logistics and personal service work hand in hand. Over 30 tyre special- ists are on the phone in our customer service centre and we have 15 local sales repre-sentatives in Germany, Austria, the Netherlands, the Czech Re-public, Slovakia and Hungary. They all offer deep product knowledge and are coached continually, e.g. with regard to identifying tractor tyres – they are able to search directly in our database and are able to come up with the right answer within seconds. The database delivers all relevant information and technical details concern-ing machinery and vehicles of all manufacturers.A strong partner for our customers. Our 24 hour order service from our online shop, delivery ex-warehouse within 24 hours for stocked items, support through trade fairs, coaching and frequent customer visits signify perfect service. Every customer gets all the support they could wish for to advise the end customer in a competent and knowledgeable way.Service| 15MOVING FORWARD16 | BOHNENKAMPEmployees| 17MOVING FORWARDA company is only as successful as its employees are dedicated to their work. Especially for a company focused on service and customer satisfaction such as Bohnenkamp – employees are the key factor in our suc-cess. We invest highly in the qualification of each and every member of staff. Special job training and ongoing coaching programmes for employees of all departments guarantee that our customers have not to rely on experience only, but on up- to-date expert knowledge, too. To maintain this high level for the future, we mostly do our own job training for trainees and most of them stay in the company after graduation. Coaching and seminars, motivational pro-grammes up to special support- ing programmes for students of economics make Bohnen- kamp a sought-after employer who offers excellent future pro-spects to young people.Teamwork is the recipe for our success.Our biggest potential is in the qualification of our employees. Multiple job training and educational programmes strengthen product knowledge and competence when advising customers. Most of this is for the customer’s benefit and they profit daily from the dedication and creativity of every single one of our employees.Our authorised signatory Harm Jonkeren, Wolfgang Lüttschwager, Peter Steinkamp (from left) talking with two staff members. 18 | BOHNENKAMPAll of our tyres, rims, tubes or complete wheels and vehicle components are made by well-established brands for branded vehicles for all professional applications. If for agriculture, on the road, in earthmoving or industrial applications – every day our products provide more safety, productivity and economic efficiency.Product range| 19MOVING FORWARDWe feel at home under the vehicle.For a long time and far beyond the borders of Germany, Boh-nenkamp has been known for its experience and trustworthiness. We offer an extremely wide range of tyres, wheels, rims, tubes and vehicle components to our dealers and OE manufacturers. When a specialist is called for with over 60 years of experience in the fields of agriculture, for-estry, earthmoving, industry and in the truck and trailer business, we offer efficient solutions.Starting from the ideal combi-nation of tyre and rim to vehicle component systems including braking-distance calculations – our experts can fall back on a wealth of knowledge to find the optimum solution. We manu-facture over 700,000 complete wheels per year for the trailer industry, agriculture and trucks. In order to act fast, we always stock over 200 different sizes and designs of rims and tubes for the convenience of our cus-tomers.20 | BOHNENKAMPOur exclusive partner brands Alliance, BKT, WIND POWER, Trailermaxx, Security Tyres, LP-rims, AMW rims and Dong- Ah-tubes form the focal point of our sales strategy.On top of that we offer to our customers a full range of products made by the Michelin-, Bridgestone- and Mefro-Group, Trelleborg, CGS, Kumho Tyres, GKN, Tianli and Carlisle at com-petitive prices. ADR, BPW, Jost Rockinger are leading brands with which we round of our offer of high-class specialist vehicle components.Quality is made up of many well-known brands.Brands| 21MOVING FORWARDBoth OE manufacturers and retailers fi nd all the products they need. The enormous range of tyre patterns and sizes for every type of vehicle and application guarantees an optimum solution for everyone.Our product range:Tyres | Wheels | Rims | Tubes | Vehicle components Our competence: Optimum solutions for Agriculture and Forestry | Industry | Earthmoving | Trucks | TrailersOur exclusive partner brands:Our other brands:TIANLI22 | BOHNENKAMPInnovat ionsCreative thinking is the driver of progress.Even if you cannot reinvent the wheel, there is always room for innovations in the field of wheels and tyres for commercial vehicles – and we draw on this time and again – producing new ideas and developments, creating even more efficient and performance- optimised manufacturing and mounting methods in our company. We have intensified our partnerships with univer-sities and research, facilities e.g. the Fachhochschule Osnabrück (technical college) has got a research assignment for the in-vention of new technologies to automatise the tyre mounting processes. And for many years now we have had a close partner-ship with the technical university of agriculture in Soest /Germany. Vice versa, we offer exchange of experiences and training, e.g. we demonstrate the application of soil-friendly tyres on agricul-tural machinery. In partnership with the University of Coopera-tive Education and the Academy of Business and Administration in Osnabrück, we offer training to students who participate in a blended job and university trai-ning who graduate as Bachelor of the Arts with economics as major.| 23MOVING FORWARDCreative thinking is the driver of progress.It is the special blend of theoretical and practical learning of science and its applications that pro-duces fit-for-future products and solutions for various fields. We support creative processes by intensifying our partnerships with professionals that live their job daily and renowned research institutions and companies from other economic fields. 24 | BOHNENKAMPMoving more: Leaving footprints.Social ResponsibilityRunning a business is not only about economic success but also about people – it is taking responsibility for our em-ployees and society as a whole. We are very aware of this and there are many ways to show it. In 2008, Gisela Bohnenkamp founded the non-profit Friedel & Gisela Bohnenkamp Founda- tion, which supports innovative educational projects in the Osnabrück region. The motto of the foundation is:”Education for each and everyone” and true to its word, it promotes and funds long-term educational projects for children and young people to give them better future prospects.| 25MOVING FORWARDMoving more: Leaving footprints.26 | BOHNENKAMPFacts and FiguresFigures that count.200 employees offer their know-how and experience of tyres and wheels daily to our customers and business partners.5 company sites in Europe exist to keep distances short so that we can be close to our customers.165 m e turnover demonstrates how more and more customers are relying our products and services.70,000 m2 storage areas at 5 sites is the basis for excellent logistics solutions.Ca. 3,000 daily deliveries to our customers.130,000 tons per year from all over the world are delivered to Bohnenkamp AG.| 27MOVING FORWARDLandshutBranch of? ce Situated in Landshut bordering Munich, the branch offi ce has 7 employees who serve our customers in the south of Germany and a dedi-cated team of fi ve serves customers in Austria. The storage capacity is 3,000 m2.PolandCzech RepublicSlowakiaHungaryAustriaSwitzerlandGermanyLuxembourgBelgiumThe Nether-lands WarschauBudapestWienBernBerlinMünchenFrankfurt /MainKölnHamburgAmsterdamBrüsselPragVeenendaalAgriband B.V.Founded in 1986, Agriband B.V. offers 3,000 m2 storage area and since 2010 it is a full subsidiaryof Bohnenkamp AG.12 employees serve our customers in the Benelux countries.OsnabrückBohnenkamp headquartersMore than 60 years of company history and steady expansion are managed from the head-quarters in Osnabrück. It is also the location of the main warehouse of the group.ModraBohnenkamp International s.r.o.Bohnenkamp International s.r.o. offers a storage capacity of 3,500 m2 and is a 100% subsidiary of Bohnenkamp AG. Markets in Slovakia, the Czech Republic and Hungary are served from here. There is a dedicated sales representative for each Eastern European country.PolandCzech RepublicSlowakiaHungaryAustriaSwitzerlandGermanyLuxembourgBelgiumThe Nether-lands WarschauBudapestWienBernBerlinMünchenFrankfurt /MainKölnHamburgAmsterdamBrüsselPragKletzinBranch of? ceStocks in the 2,000 m2 warehouse in the Kletzin offi ce are closely fi tted to the demands of the agri-cultural structures in eastern Germany. The most important and fast-selling products are stored for express delivery or pick-up.Bohnenkamp AG Dieselstraße 9-13 Industriegebiet Atter 49076 Osnabrück Tel.: +49 541 12163-0Fax: +49 541 12163-94info@bohnenkamp.de www.bohnenkamp.deSubsidiaryBohnenkamp International s.r.o.Dolná 2099 900 01 Modra, SlovakiaTel.: +421 33 6486-100Fax: +421 33 6486-111info@bohnenkamp.skExclusive from Czech Republic: Servicehotline: 228 882-907Exclusive from Hungary: Servicehotline: 0617 008-730Branch office Kletzin Dorfstraße 93 17111 Kletzin Tel.: +49 39998 316-0 Fax: +49 39998 316-99Branch office Landshut Landshuter Straße 57 84051 Altheim Tel.: +49 8703 938-0 Fax: +49 8703 938-22 Exclusive from Austria: Servicehotline: 01-2368183Subsidiary Agriband B.V.Storkstraat 253905 KX Veenendaal, NetherlandsTel.: +31 318 588588Fax: +31 318 588589www.agriband.nlagenta.de