Global presence

Chrysal is present in countries that are of major importance in the flower and plant industry, either because of their grower areas (South America, Africa, Asia) or because of their market position in trade and retail (Western Europe, USA and Japan). Currently we have operations in 14 countries and production facilities in 5: Japan, Colombia, Ecuador, Kenya and The Netherlands. Our distribution network spans all continents.

Certification and memberships

Chrysal works in accordance with international standards, and it is also our preference to work with suppliers who work in accordance with these same standards, for all our production locations across the globe. Read more about our certification such as ISO 9001 and our global memberships such as GlobalGAP.

Chrysal`s roots

Pokon & Chrysal had their headquarters in Naarden, The Netherlands and remained a family business until 2007. Pokon plant food activities were sold to an investment company, and our official name changed to Chrysal International.

Chrysal Cares

With our Corporate Social Responsibility plan Chrysal Cares, we support local communities in the countries in which we operate as well as running projects and activities to reduce our impact on the environment. We have a strong focus to reduce waste for every stage in the horticultural chain, through our products, advice and protocols. And with our global operations, we aim to match the business needs right where it’s needed, close to our partners, reducing the carbon footprint and saving costs. This way we can achieve optimal floral and plant performance at the right time and place, with better and sustainable business results.

Chrysal: Nurturing beauty

With a legacy that spans back almost a century, Chrysal is still a main driving force and worldwide market leader. Whether you grow, transport, sell, or simply enjoy the beauty of flowers at home, Chrysal has a tailor-made solution to keep cut flowers and potted plants looking fresh for longer. We not only have an extensive knowledge of plants and flowers, but also of all the parties involved in the value chain and their business needs. We aim to match these business needs of our partners with the enjoyment of the consumer: optimal floral and plant performance at the right time will lead to happy customers, and therefore to better and sustainable business results. And, in the end, to a more beautiful world.

Our promise

The world is changing, and so is our business. To be more precise: everything our customers expect from us, and how we add value to their business has changed as well. And so have we. To make this clear to all stakeholders and emphasize our drive and focus, we have the following promise: Chrysal, Nurturing beauty

Nurturing literally means: ‘to support and encourage, as during the period of training or development; to foster, to bring up; train; educate. This is exactly what we as Chrysal do, day in day out. With our products, but also with our extensive knowledge of all things floral, providing the best solutions to our partners and customers. We help them flourish, by nurturing. Further, Nurture is also a noun: something that nourishes; nourishment; food. Well, we don’t have to explain that one, do we?

Beauty is all about the quality of being pleasing, especially to look at, something that gives great pleasure. Beauty also means: ‘something that is an excellent example of its type’. And finally, beauty has a meaning of a quality that makes something especially good or attractive.

Chrysal - Model CVBN - Conditioner for Cut Flowers Brochure