FELLA - Forage Harvesting Machines

The FELLA name has been a byword for innovative agricultural machinery from Franconia for over a century. AGCO GmbH currently holds a top position in the demanding forage harvesting machinery sector. With a comprehensive range of drum and disc mower machines, tedders and rakes, FELLA is in an excellent position to enjoy sustainable growth on the world market. FELLA has been wholly owned by the AGCO Corporation since 2011. The Feucht site, located near Nuremberg, is AGCO's global centre of excellence for green forage harvesting.

An overview of our history:

1918: Founding of Bayrische Eggenfabrik AG in FeuchtFounding of Bayrische Eggenfabrik AG in Feucht
1921: The brand name FELLA is created, derived from the Egyptian word "Fellache" (= farmer)
1923: Ploughs and front carriages are incorporated in the product range
1932: Introduction of grass mowers, hay tedders, horse rakes and reaper-binders to the product portfolio
1953: FELLA brings its first conditioner with tine rotor to the market. It is awarded with the große Bronzene Preismünze (great bronze medal) by the DLG (German Agricultural Association)
1954: With the Jupiter, FELLA brings an automatic, powerful combine harvester to market
1968: Introduction of swathers to the product portfolio
1980: Specialisation of products for green forest harvesting
1989: Concentration on the core competences of construction, assembly, sales
1997: The principle of the four "self-controlling factories" is introduced. Two years later, it is awarded with the International Best Factory Award.
2000: Investment in the "new" FELLA (new building, restructuring)
2004: Takeover of FELLA by Argo, FELLA becomes a 100% subsidiary of Laverda
2007: Argo and AGCO conclude a joint venture, each with a 50% share, FELLA becomes a part of both companies
2011: 100% takeover by AGCO: FELLA becomes the competence centre for green forage harvesting of AGCO in Europe
2015: FELLA Werke GmbH changing its name to AGCO Feucht GmbH
2018: Celebrating 100 years of agricultural engineering in Feucht
2019: Integration of AGCO Feucht GmbH: Change of name to AGCO GmbH

FELLA Product Range Brochure