Medria Company Profile Brochure

TOGETHER - DEVELOPING TOMORROW’S BREEDINGNUTRITION - REPRODUCTION - HEALTHTHE MULTI-SERVICES ALL-IN-ONE 100% CONNECTED MONITORING SOLUTIONTOMORROW’S FARMING IS ALREADY HEREJean-Pierre Lemonnier CEO of MedriaMoving towards precision farming...”The farming world is in the midst of a revolution With growing herds farmers want accurate, qualified information to help them to optimise the productivity of each cow and to increase the earnings of their farm. Monitoring and data analysis take part in the well-thought-out, profitable development of the farm. The farmer must be able to incorporate his activities into a modern lifestyle for himself and his family in terms of comfort, organisation and performance. This is what tomorrow’s farming is about””On average I perform more than 75 calvings a year, alone because I do not have an associate. As I don’t live on the farm the calving season is very demanding both mentally and physically Now, by using the Vel’Phone® I manage my activities with peace of mind and I sleep soundly... until I receive a text from my cow about to calve””The animal’s nutritional balance determines its lactation performance. The FeedPhone® is therefore extremely useful because as it detects nutritional disorders very early on it enables us to correct the feed rations without waiting too long For us, in order to provide concrete nutritional expertise to our customers the FeedPhone® is the innovative service we were waiting for.””Monitoring is gaining ground in livestock farming to improve herd surveil-lance. Contrary to received ideas these new technologies help farmers to understand their animals better by concentrating their attention on those which need it. The HeatPhone® and the San’Phone® are good examples of this.”Luc Peltier. farmer with 250 animals (Normandy) My cows send me textsImproving the control and efficiency of feed rationsMore animals and less timeEric Élias. nutritionist for a manufacturer of cattle feed, BelgiumOlivier Fortineau.veterinary surgeon (Brittany) 2NUTRITION – REPRODUCTION – HEALTHTHE MULTI-SERVICES ALL-IN-ONE 100% CONNECTED MONITORING SOLUTIONACCESSDWS®FROM YOUR SMARTPHONEOR COMPUTERBreeding at your fingertipsApplication included in all servicesReal-time updatesHEATCALVINGHEALTHNUTR IT IONTHE MULTI-SERVICES MONITORING SOLUTIONWho has never dreamt of managing his herd remotely? Forecasting the start of the next calving? Carrying out insemination at the right time? Detecting health or nutritional problems at the first clinical signs?... Today Medria’s high resolution monitoring assists you daily in areas that are crucial for livestock farming to help you to improve your farm’s profitability.ALL-IN-ONEWith one single equipment, Medria Box®, you will have the possibility to profit from the advantages of some or all of our four independent and complementary services.As you will be able to re-ceive accurate, reliable and essential information related to nutrition, repro-duction (heat, calving) and health of your herd you will have a very powerful tool to improve your quality of life while your profit increases.100% CONNECTEDDWS increases your efficiency: real-time updates enabling you to access curves, indicators and historical data. You can consult these 24/7 and anywhere, on the mobile app. or on the dedicated website. For emergencies receive alerts by text. You can also share information with your service providers.PAGE 4 PAGE 5 PAGE 7PAGE 6C O N T E N T S :3SErviCE FOr dETECTiNgNuTriTiONaL diSOrdErSOr HOWTO MANAGE NUTRITION TO OPTIMISE FEED EFFICIENCYThe feed ration is the basic element in the technical and economic performance of the livestock farm. To optimise your herd’s nutrition, to monitor feed transitions and to maintain optimum production conditions Medria has designed an innovative solution. The provides ingestion and rumination data in a form of daily indicators and delivers early detection of nutritional and health disorders.N U T R I T I O N THE ADVANTAGES rELiaBiLiTY OF THE MEaSurEMENTWith 9 statistical readings every 5 minutes the provides high resolution monitoring of ingestion and rumination times of the last 24 hours compared with the average times over the last 7 days. These measurements have been qualified and validated by French national research institute INRA. TWO iNdiCaTOrS: iNgESTiON aNd ruMiNaTiONThe is the only service on the market to measure online both ingestion and rumination time. It determines the feed method, from the trough or out to pasture and enables you to anticipate and quickly correct dietary imbalances. With the bar graphs, curves and texts you can identify at a glance the animal with abnormal dietary behaviour. MaNagEMENT OF grOuPS aNd aNiMaLSWith the , you can create several groups of animals on DWS® to monitor the dietary behaviour of different categories of animals. You can optimise nutrition depending on the requirements of the groups: start of lactation, end of lactation, etc., locate risky situations and provide corrections quickly.DWS® : Daily Web Services® uSagE CYCLE Placing the Axel® sensor on the animalMeasurement of ingestion and rumination timesCreation of a reference belonging to each animalAssociation of the sensor with the animalDietary behavioural disordersDisplay of bar graphs and the animal’s dataDetection of abnormal or at-risk dietary behaviourConsultation of curves and indicatorsClinical examination of the animal or correction of the feed rationTHE SENSOrThe Medria Axel® sensor measures and records activity on the animal’s collar and sends the data to Medria Box®. This is the same sensor as used for the heat detection service.0374 (Newly calved),14/07/2014 08h45,Rumination highly diminished100% CONNECTED42014N E WSErviCE FOr HEaT dETECTiONOr HOWTO MANAGE REPRODUCTION TO INCREASE CONCEPTION RATESTo reduce the interval between calving, inseminate at the right moment and optimise the fertility and productivity of your animals, the solution is ideal A real help to manage your herd as you have all the information on hand to identify if the animals require particular attention for reproduction.THE ADVANTAGES dETECTiON rELiaBiLiTY grEaTEr THaN 90%With sensitivity greater than 85% and almost per-fect reliability the is the most effec-tive solution on the market for heat detection. aLgOriTHMS adaPTEd TO aNiMaL CaTEgOriESWhether for cows or heifers, dairy or suckler cows, the adapts to your herd manage-ment to improve your reproduction results and meet your needs for information. CYCLiCaLiTY MONiTOriNgKnowing if a cow has a regular cycle is very useful. This information is sent to you by text as “cycled heat” format. You can also follow the cyclicity on the DWS® curve diary. dETECTiON OF aNiMaLS WiTH PrOBLEMSAnomalies in restarting cycles, prolonged luteal phases, ovarian cysts, etc., the also detects animals which have reproductive problems so that they can be examined. You will find the list of animals with problems on SmartDWS® and on DWS®.R E P R O D U C T I O N / H E A T20102010 uSagE CYCLEPlacing the Axel® sensor on the animalRecording of animal movementsCreation of a reference belonging to each animalAssociation of the sensor with the animalPrediction of heatConfirmation of heatDisplay of the animal’s dataSignificant variation in the animal’s activityActivity characteristic of heatConsultation of the activity curvesTHE SENSOrThe Medria Axel® sensor placed on the animal’s collar, measures and records activity and sends the data to Medria Box®. The collar is placed on the cow about 3 weeks after calving. It is the same sensor as used for the service for detecting nutritional disorders.1022 (Dairy cows),18/06/2014 07h30,Cycled heat confirmed100% CONNECTED52009SErviCE FOr dETECTiNg CaLviNgOr HOWTO REDUCE MORTALITY AND ENHANCE CALVING Calving is a key moment in the life of your livestock farm. To provide you and your family with comfort and peace of mind Medria has created an innovative solution. With the , you receive texts which will enable you to monitor the preparation for calving and be there at the right time. You will improve your results with more live calves and fewer post-partum complications.THE ADVANTAGES PrEdiCTiON OF CaLviNgBy inserting the vaginal thermometer several days before calving you can follow the temperature development day after day and receive a calving prediction text. So you have the time to place the animal in the best conditions so that calving goes as well as possible. aCCuraCY OF THE dETECTiONAs the thermometer is expelled with the amniotic sac you know exactly when calving starts and can leave the animal to labour and then intervene at the best possible time in order to make the calving process secure and to administer first aid to the calf as quickly as possible. You can schedule the text alert which suits you better: instantaneous dur-ing the day and slightly deferred during the night. SiMPLiCiTY OF uSEInsertion of the thermometer is easy and can be done by yourself. Once the thermometer is in place all you have to do is to wait for the texts for which you have selected the reception conditions on DWS®.R E P R O D U C T I O N / C A L V I N G2006uSagE CYCLE Thermometer inserted into the animal Thermometer temperature risesActivation of the thermometerCalving expected within 48 hoursExpulsion of the thermometerCharacteristic variation in the animal’s temperatureExpulsion of the thermometer by the amniotic sacStart of calvingTHE SENSOrThe sensor is a vaginal thermometer fitted with different inserts depending on the animal categories. It measures and records the temperature and sends the data to Medria Box®.TV00AT1,14/07/2014 10h49, Expulsion 100% CONNECTED6H E A L T HSErviCE FOr dETECTiNg HEaLTH PrOBLEMSOr HOWTO IMPROVE EARLY MANAGEMENT TO BETTER HEALTHThe detection of health problems in cattle is difficult and often late. For this reason Medria has devel-oped the to help you to early detect animals needing special care. The makes it possible to increase the curative efficacy of treatments and reduces losses in production and re-production. Finally, it keeps an eye on the well-being of the animals and facilitates more targeted use of antibiotics.THE ADVANTAGES QuaLiFiCaTiON OF PrOBLEMSThe analyses the degree and duration of fevers with the aim of qualifying health problems and informing you by text of different health alerts: hyperthermia, fevers of long duration, hypothermia or temporary fevers. You can therefore focus your attention and intervention depending on the precise information supplied on SmartDWS® and DWS®. FOr aLL ruMiNaNTSThe adapts to all categories of ruminants and livestock production farms by means of algorithms and different sizes of the ThermoBolus®. It meets your needs by enabling you to set your alert criteria on DWS®. MONiTOriNg WaTEr CONSuMPTiON With the ruminal temperature, the closely monitors each animal’s water consumption to detect health disorders as well as defaults in the water supply system. ONE PrOCEdurE FOr THE aNiMaL’S ENTirE LiFEThe ThermoBolus® is administered easily with a bolus gun. Once it is swallowed it remains in the animal’s rumen for life. uSagE CYCLEAdministration of the ThermoBolus® to the animalRecording of the ruminal temperatureCreation of a reference belonging to each animalQualification of the health problemAssociation of the sensor with the animalDisplay of the animal’s historyAbnormal evolution of the temperatureConsultation of the temperature curvesClinical examination and treatment decisionTHE SENSOrSEvery 5 minutes the ThermoBolus® measures and records the ruminal temperature of ruminants and sends the data to Medria Box®. Two sizes are available: Large for cows and young cattle from 6 months and Small for calves from 8 days and small ruminants. The is the perfect complement to the for detecting nutritional disorders.0374 (Heifers),06/06/2014 13h37,Hyperthermia higher than 41,4°C100% CONNECTED200772007N E WSMARTDWS®INFORMING YOU IN REAL TIME SENSORSMEASURING AND RECORDINGTHE BOXCOLLECTING AND SENDING DATADWS®PROVIDING INDICATORS AND ALERTS SERVERSANALYSING THE DATAHOWDOES IT WORK?TOGETHER - DEVELOPINGTOMORROW’S BREEDINGP.A. de la Gaultière35220 CHATEAUBOURG - FRANCETEL. +33(0)2 99 37 10 10FAX. +33(0)2 99 37 10 15sales@medria.fr- Photo credits: © Fotolia: auremar © getty images : altrendo images - Echo © Masterfile Corporation - CLaSEL - 4E000219-Ed01 rev00-EN