Our Story
In recent years, the world became more aware of the effects caused by dangerous chemicals and treatments containing microplastics. Unfortunately, this does a lot of damage to our health and environment. It is even identified as a global environmental threat for terrestrial and aquatic ecosystems, as well as for human health. In the midst of this worldwide problem, the agricultural industry is considered to be both the polluter and the victim. Yes, the industry is causing a lot of pollution. But at the same time, farmers and seed companies are suffering under past economic decisions that led to the standardisation of these harmful treatments. Back then, suppliers thought it was an easier and cheaper alternative to organic treatments.

Nowadays, attention for sustainable production is growing, putting the industry under a lot of pressure. The world is facing the question: how can we secure our food in a sustainable way while the population continues to grow? As a result, society is starting to demand more and more residue-free products, forcing agricultural businesses to change their farming processes to be less chemical. But this goal is not going to be reached without struggle.

The Challenge
The biggest resistance is coming from the misconception that organically produced agriculture products are of poor quality. This idea stems from a time where residue-free treatments could not yet compete based on a price-quality ratio. But decades have passed and the organic technology has extremely improved. In the meantime, the standards for agricultural treatments remained the same.

The combination of this outdated sentiment and years of using the same treatments has lead to a passive attitude towards organic farming. This we completely understand.

How We Will Succeed
Fortunately, our Ad Terram team and treatments are here to turn it into enthusiasm. We’re making the transition to environmental friendly treatments a sensible choice for everyone. We show that no hazardous chemicals or microplastics are needed to achieve the industry’s standards. Because of technological developments, we can match or even outperform the conventional treatments both in yield and quality.

To succeed in standardising organic treatments, they need to be practical in use. That’s why all our seed, soil, and plant treatments are universally applicable, leaving no doubt that this is the way forward. Innovation is a necessity, so we invest a large part of our revenue in research and development. This way, we can continue providing high-end and environmental-friendly products that make farming even more resilient.

Even though we desire to live on a healthier planet, the world’s dependence on agriculture will continue to grow. That’s why the only way to achieve this ideal and still cope with the demand is to innovate and replace conventional treatments with better ones. Every day, we are coming closer to achieving this for the agroindustry, and we welcome you to join our mission.

Optimum Gluco Zn - Technical Datasheet