OUR MISSION

To be the world’s preferred SUPPLIER of QUALITY broiler breeding STOCK.

OUR VISION

To play a LEADING role in FEEDING future generations by PROVIDING quality broiler breeding stock to produce a HEALTHY and SUSTAINABLE source of PROTEIN.

OUR VALUES

POSITIVE ATTITUDE: We show a positive “can-do” attitude in our work and interaction with colleagues and customers.
CUSTOMER FOCUSED: We devote our time and energy to add value and make a difference for customers each day.
TEAM ORIENTED: We work together toward efficient and effective ways to meet customer needs and help our company succeed.
RESPECTFUL: We treat everyone with equal respect and value their contributions, as well as their diversity.
CONTINUOUS IMPROVEMENT: We’re a learning organization, with a constant drive toward greater achievement to benefit our customers and stakeholders.
INTEGRITY: We show consistent moral and ethical behavior in all we do.
CARING: We care for our employees, our customers, our birds, our communities and our world.

Rowan - Model 708 - White-Feathered Female Broiler Breeder Brochure