PURPOSE
“Serve farmers by providing the best mechanization technology, information and services to contribute to their noble mission.”

VALUES

WITH JACTO, THE CUSTOMER IS HAPPY
The small repair shop of our founder, Shunji Nishimura, may not have had technology to make the best equipment possible. However, he never abandoned farmers to their own fate. He was always repairing old machines or improving his creations based on customer’s assessments. This was the base for Jacto to quickly adopt a Japanese production model focused on quality and customer service. At every idea and product finished, we ask ourselves: do you think the customer is happy?

NOBODY GROWS ALONE
At the launch of K3, the first coffee harvester in the world, our founder seized the opportunity of having all employees, partners and suppliers gathered in the event to have a picture taken with a banner which displayed this sentence. With this gesture, he expressed his gratitude for everyone’s dedication for the success of that project. This value in imprinted in Jacto’s DNA. Here, we know the development of our company depends on personal dedication, cooperation and team work.

DEVELOP OUR PEOPLE AND AVOID HIRING FROM OTHER COMPANIES
Creative people with different abilities are those who can contribute to the sustainable development of our company. At Jacto, we identify capacities, profiles and wishes and we encourage our employees to get there. Hence, we build long-lasting careers and avoid taking people from other companies.

WORK HARD TO PROSPER
We learn from our leaders to value efforts and face difficulties as fuel. At the beginning in Pompéia, Shunji Nishimura transformed oil cans in mugs, fixed bowls and other things, and it took him two years to manage to buy his first electrical weld. That is why, we believe success is the consequence of hard work.

HONOR COMMITMENTS
We have to remember companies and society around us are formed by people. And to honor commitments is to believe in people. This is an ingrained value of our founder’s Japanese culture and was transmitted to Jacto as one of its fundamental principles.

AVOID DEBTS
As it is not possible to foresee the future, we avoid supposing businesses will always prosper. Agribusiness is a market segment that is susceptible to highs and lows. To prosper in a sustainable way, we follow our founder’s advice: “After night, always comes day, and after day, always comes night”. Therefore, we avoid debts by using the capital generated by the business to finance its growth.

THREE VIRTUES: HUMBLENESS, HONESTY AND SIMPLICITY
One of the most traditional plants in Japan is the bamboo which only begins to take root after two years it was planted to then grow. It is a simple tree where food is taken from, houses, buildings, furniture and a great variety of utensils are made from. High and fine, the bamboo stands tall because of its strong roots. We understand these roots as being humbleness, simplicity and honesty, essential virtues to build healthy and long-lasting relationships for our Company.

INNOVATIVE SPIRIT
There are countless innovation examples in our Company. The first Brazilian duster, the first coffee harvester in the world, Otmis Telemetry system, the precision agriculture mechanization course. In management and processes, we have innovated by using Toyota production system, the Lean methodology, among many others. We keep this spirit alive as it nourishes our development. New ideas and solutions to serve farmers around the world are fostered by technologies, products and services.

SOCIAL AND ENVIRONMENTAL RESPONSIBILITY
We understand we are co-responsible for the well-being and progress of our community. We work following strict sustainability criteria and all investments are approved only if they follow the best practices regarding the environment. We strongly believe in education as a force that transforms society and promotes personal development. Therefore, we seek to contribute not only with financial resources, but also to engage in projects. For example, Shunji Nishimura Foundation of Technology maintains a Technological College in partnership with São Paulo State government that offers pioneer courses in Precision Agriculture and Big Data in Agribusiness areas. We also maintain a high school and technical school in partnership with SENAI.

HAPPINESS IN SHARING
We practice and believe in Bumpunku, a concept of the Japanese author, Koda Rohan, which means sharing happiness. For us, it is a joy to announce achievement and share financial results with our employees. When we invest time, resources and efforts into projects for society we are also sharing results and happiness.

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