Misson & vision

Mission

Thanks to high reliability, excellent availability, and low operating costs, our unique product concept has been making work easier for generations of users. Together with a wide sales and service network, our customers are happy to keep making us their no. 1 choice.

Vision

Being a trusted partner delivering world-wide reliable and comprehensive solutions of tractor applications – not only for agriculture.

Key company values

Tradition

We are a traditional Czech brand with more than seventy years of experience, and our ZETOR tractors are today helping customers all over the world. These facts also give us a responsibility towards future generations.

Clever solutions

We listen to our customers, and thanks to our own innovations, we can offer them smart solutions bringing simplicity and high utility value. We make sure our products excel in reliability and low operating costs. Zetor tractors therefore continue to be the favourite choice for our customers – always providing them with strength, resilience, and efficiency.

Partnership

Partnership and trust are essential aspects of our work, and we form strong links with our employees, business partners, the region, but above all, with all those who use our products. All of which helps us build and constantly develop our long-term and successful cooperation.

Zetor Primo - Tractor - Brochure