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- Beer & Food Attraction - 2026
Beer&Food Attraction brings together at a single event the most comprehensive national and international offer of beers, drinks, food and trends for the OUT-OF-HOME sector. It is a unique opportunity for those who want to keep updated on new consumption methods and styles, and make the most of the opportunities that the current changes offer.
Beer&Food Attraction, the only event in Europe dedicated to the Eating Out Experience, is exclusively reserved for sector professionals.
The event takes place simultaneously with:
Beers Galore
Need a beer? Whether original, out of the ordinary, special or mainstream, the best of Italian and international beers are the main feature of Beer&Food Attraction. Huge variety, bottled or flowing for a taste of what’s trending.
A perfect opportunity for small, medium and large breweries to showcase their latest beers and enjoy top of the hops status.
Who`S Exhibiting:- Craft Beers
- Speciality Beers
Everything you can drink so long as it’s cool; from spirits and alcoholic beverages to refreshing soft drinks, sodas and pops. Plus mineral waters to rehydrate, all the juices nature has to offer and the sophisticated creations that use distilled drinks, without forgetting a world of energy drinks to keep you on the move.
Beer&Food Attraction is the stage for all your innovations, a trampoline for new trends and interior design tendencies. Rimini is the preferred place to meet the beverage wholesalers and stay tuned to the market.
Who`s Exhibiting:
- Water
- Soft drinks
- Spirits
- Fruit juices
- Wine and other alcoholic drinks
Beer&Food Attraction offers a kaleidoscope of all the ways there are to eat out. Create and showcase the traditional and unprecedented combinations of food and drinks that make eating out a vibrant experience.
From pub grub to veggie burgers, takeaway packaging to professional cooking equipment, furniture and foodservice solutions, this is where it’s at.
Who`s Exhibiting:
- Furniture
- Food Packaging
- Pizza
- Foodservice food products
- Frozen foods
- Foodservice technologies and equipment
The BBTech section showcases the most comprehensive range of technologies, raw materials, packaging, equipment, and services for beer and beverages.
Who Exhibits:
- Raw Materials: hops, malt, water, and yeast
- Production & Processing Technologies: distillers, fermenters, pasteurizers, filtration systems, brewhouses, and much more
- Filling & Packaging: bottling technologies, sealing and packaging systems, glasses and bottles, kegs, caps and dispensing equipment, labels, and labeling machines.
The Mixology Circus 2025 brought together the most renowned bartenders and the most exclusive national and international venues in a unique atmosphere celebrating high-quality mixology.
The program was further enriched by numerous free masterclasses.
Beer&Food Attraction is the leading event for the Out of Home sector, bringing together the best national and international offerings in beer, food products, and technologies. Held alongside Mixology Attraction – The Fine Drinking Experience Show, it further expands its exhibition offering with a strong focus on the beverage industry.
Every element is designed to deliver an immersive and engaging experience, enhancing each thematic area and sparking inspiration.
It’s a unique opportunity to explore evolving consumption trends and seize the opportunities emerging from today’s changing market landscape.
With a visitor-friendly layout, you’ll easily navigate through thematic routes and interactive zones, where ideas come to life and every encounter becomes a chance for business and professional growth.
Along the exhibition route, there are special areas dedicated to specific exhibition focuses.
Innovation District
This area is ready to become the beating heart of innovation and a starting point for professional comparisons and revolutionary projects such as the Lorenzo Cagnoni Award and the Start-up Area.
A stage bustled with a rich program of talks and workshops, including the International Horeca Meeting, the major event organized by Italgrob and Italian Exhibition Group that brings together all the operators in the Horeca value chain.
Beers and technologies meet in a journey through a series of meetings and training sessions carried out in close collaboration with universities, consortia and associations in the sector.
A vibrant arena where competitions, contests and great news come to life! This is the home of the The Italian Cuisine Championships a must-attend event on the front of national culinary competitions.
The 10th edition of Beer&Food Attraction and the 7th edition of BBTech expo, the professional trade fair for Beer and Beverage Technologies, took place simultaneously with the 14th edition of the International Horeca Meeting by Italgrob, gathering manufacturing companies, operators, sector associations and the entire Horeca community in a single event.
Discover the Facts and Figures of The 2025 Edition!
- 531 B&F ATTRACTION EXHIBITORS
- 79 BBTECH EXPO EXHIBITORS
- 1,217 BRANDS
- 22 COUNTRIES OF ORIGIN
TOP 5 COUNTRIES OF ORIGIN (EXCLUDING ITALY)
- GERMANY
- SPAIN
- BELGIUM
- UNITED STATES
- FRANCE
43,634
TOTAL VISITORS (+5% compared to 2024 edition)
Professional operators coming from 82 countries
TOP 5 COUNTRIES OF ORIGIN (EXCLUDING ITALY)
- GERMANY
- GREAT BRITAIN
- BELGIUM
- SPAIN
- FRANCE
Hosted Buyers
- 130 TOP INTERNATIONAL BUYERS, coming from 47 countries
- 1,771 BUSINESS MEETINGS
The 14th edition of the International Horeca Meeting was held in Rimini from February 16 to 18, 2025, as part of Beer&Food Attraction.
IHM once again brought together the entire beverage supply chain, where beverages played a leading role in connecting distributors and consumption venues, generating new business opportunities.
During the event, leading representatives from associations, research institutes, and beverage production companies illustrated the future of the sector and the opportunities to be seized by sharing market data and forecasts, with a special focus on training activities.
The event involved managers from the most important Italian food & beverage industries, who discussed future visions in the Out Of Home sector, participated in demonstrations, product tastings, and B2B meetings in a friendly and informal setting.
IHM at Beer&Food Attraction 2025:
- 3 days dedicated to professionals from Sunday to Tuesday;
- unique location in the beverage pavilion, C3, in the heart of the event;
- physical event with digital extension.
IHM represents the showcase of excellence to tell the values that characterise the brands through a physical event with digital extension, a unique opportunity to present the new products to an audience that finds Beer&Food Attraction the most suitable context to discover the trends to be launched in view of the summer season.
The IHM’s Horeca Arena was animated by a rich program of talks and workshops in collaboration with the industry’s associations and prestigious research companies that outlined future scenarios and opportunities in the sector.
Discover all the events during the 3 days in Horeca Arena
SUNDAY, FEBRAURAY 16
2:30 - 3 p.m. | 3 P per l’Horeca: Product, Planet, People: in concert for the future
3:30 - 4 p.m. | Spirits, mixology, and the no/low alcohol trend: new challenges in an evolving market
4:30 - 5 p.m. | Beyond the sugar tax: the evolution of soft drinks between critical issues and innovations
MONDAY, FEBRUARY 17
10.20 a.m. – 12.30 p.m. (Neri Room n.1) - Out of home: time for change! Policies and strategies for sustainable recovery
2 - 2:30 p.m. | Presentation of the students of the 10th edition of the master in trade management Horeca
2:30 - 3 p.m. | Wine, the perfect storm, the market outlook between the Highway Code, risk duties and label alerts.
3:30 - 4 p.m. | Spotlight on water: quality in the restaurant that makes the difference. How mineral water enriches the gastronomic experience compared to mains water
4:30 - 5 p.m. | World Beer, how to boost consumption: the role of industry and distribution.
TUESDAY, FEBRUARY 18
11 - 11:30 a.m. | Let`s talk about it together over coffee: talk show with industry managers.
11:30 a.m. - 12 p.m | Away From Home market: state of the art and prospects
2 - 2:30 p.m. | Let`s talk over coffee: talk show with Italgrob General Manager Dino Di Marino
BUSINESS
Achieve your financial and growth objectives by developing new national and international markets.
BRAND AWARENESS
Showcase your brand in an international environment to loyal customers and potential new contacts, enabling them to get to know your products and innovations.
COMMUNITY
Join an active and important community in the Out of Home sector, thereby multiplying networking opportunities.
UPDATE
Keep up to date with the main industry trends through a packed programme of events including talks, demos, show cooking, seminars and panel discussions.
- +4% Total Visits VS 2024
- +11% Foraign VisitatioVS 2024
- 1.217 Brand Exhibiting
The beating heart of Beer&Food Attraction is the Beer&Tech Arena, located in Hall C7.
Here, beer culture and technological innovation come together in an extraordinary journey of discovery.
This synergy comes to life through a series of meetings and training sessions carried out in close collaboration with universities, consortia and associations in the sector.
At the heart of this journey, operators find a common ground in which to share ideas, experiment with new approaches and deepen their knowledge.
SUNDAY, FEBRUARY 16
11 a.m. - 12 p.m. | Unionbirrai e Scuola Italiana Pizzaioli - Fermented Symposium: the art of pizza and beer pairing!12:15 - 1:30 p.m. | Lorenzo Cagnoni Award2 - 4 p.m. | Unionbirrai - Beer of the Year Award4:15 - 4:45 p.m. |Unionbirrai and Imbottigliamento - For a more efficient supply chainMONDAY, FEBRUARY 17
11 - 11:30 a.m. | Unione Degustatori Birre - Publican, Taster, Judge: three different approaches to beers. How to make the most of them?11:45 a.m. - 12:15 p.m. | Unionbirrai and CERB - Centro di ricerca per l`eccellenza della birra - Non-alcoholic beer: production and quality control12:30 - 1 p.m. | Cronache di Birra - Italian Craft Beer Trends 20241:15 - 1:45 p.m. | Circana - Out-of-home consumption in Italy: behaviors and market growth estimates2 - 3 p.m | Dammiunabirra.it - PUB&FRIENDS AWARDS4:20 - 4:50 p.m. | Cooperativa Italiana Catering - Artisanal food. The recapturing of “familiar” flavors and the enhancement of agricultural land.5 - 6 p.m | Il Mondo della Birra - Beer accademiesTUESDAY, FEBRUARY 18
12 - 12:30 p.m. | Universy of Udine - New approaches and future scenarios for craft microbreweries12:45 - 1:15 p.m. | Luppolo Made in Italy - The Italian hop supply chain: the challenge of environmental sustainability1:30 - 2:15 p.m. | Unionbirrai - Making beer culture, seriously! Between training school and territory2:30 - 3 p.m | Agenzia delle Dogane e dei Monopoli - Microbreweries` assessment methods and the introduction of the simplified administrative document E-DAS3:15 - 5 p.m. | Dammiunabirra.it - Horeca Social Stars
- AssoBirra
- Brewers Association
- Unionbirrai
- Unione Degustatori Birre
- Imbottigliamento
- Italian Catering Cooperative
- University of Udine
- Luppolo Made in Italy
- CERB (Center for Research on Beer Excellence)
- Agenzia delle Dogane e dei Monopoli
- Cronache di Birra
- Circana
The longest-awaited beer competition in Italy also returns in the 2025 edition: the 20th edition of the Beer of the Year Award, a competition organised by Unionbirrai, which rewards the best craft beers and crowns the best Italian craft brewery of the year.
Expert tasters, coming from abroad and from all over Italy, will gather around the tables for blind tastings that will decide the podiums of the 2025 edition of the competition between craft beers registered in 45 different categories.
3 will be the winning beers for each category.
