Haymarket Media Group

Cereals 2017


Cereals is a 2 day event being held from 14th June to the 15th June 2017 at the Chrishall Grange in Cambridge, United Kingdom. This event showcases products like Precision Farming or Controlled Traffic Farming materials, Tankers and trailers, innovations and application technology, suppliers of sprayers and sprayer technology etc. in the Food & Beverage industry.

Event Type:
Jun. 14-15, 2017
International Business Centre
Boothby Graffoe, Lincolnshire , UK

The ideal platform to showcase products and services to over 25,000 farmers, agronomists and industry professionals.

Situated on a working farm, Cereals is unique in offering working demonstration areas for manufacturers, distributors and dealers of cultivation equipment. Syngenta’s Sprays and Sprayers arena facilitates moving demonstrations for sprayer manufacturers and crop plots (grown to your specification) enable seed companies and agchem manufacturers to show large numbers of growers and agronomists what their products can do.

All exhibitors benefit from extensive PR and marketing opportunities that extend well beyond the two show days.  Farmers Weekly, Cereals’ media partner, distributes over 59,000 show guides prior to the event, publishes comprehensive previews and post-reports.  The event also attracts pre and post show coverage in Crops, CPM, Arable  Farming, Farm Business and Agronomist and Arable Farming. Cereals also heavily promotes exhibitor news through our own marketing and PR activities - from hosting press releases on our website to sharing YouTube videos and retweeting exhibitor news.

Exhibiting at Cereals is an ideal opportunity to reach the majority of decision makers within the arable industry, improve brand awareness, generate leads and sell products and services.

'Cereals keeps going from strength to strength.  There's nothing to touch it for progressive technical content, must-have business information and great networking opportunities.  If you're serious about arable, you can't afford to miss it,'  Farmers Weekly.

Reasons to exhibit at Cereals:

  • The quality and quantity of visitors at the Cereals Event is second to none
  • Cereals provides an unrivalled promotional opportunity with extensive media coverage
  • It's an impressive platform from which to network and do business
  • Exhibiting areas are tailored to showcase your products and services to the best effect
  • It's a unique and vibrant business event that ensures return on investment for your company

Event Statistics :  Latest statistics including visitor and exhibitor feedback, demographics & visitor value.

Booking your stand : Information on stand rates and how to book your space at Cereals 2017.

Sponsorship : Sponsorship & advertising opportunities to enhance your presence at Cereals 2017.

With over 24,000 visitors, Cereals is the place to engage
It's not just the quantity of visitors, it's the quality.

2016 Event Statistics

Over 70% were decision-makers.  53% were farm owners or managers and 54% of visitors were responsible for more than 300 hectares.

70% of visitors intend to make a purchase as a direct result of their visit to the Event, with over 25% planning to spend in excess of £50,000.

99% of exhibitors achieved some, most or all of their objectives, three quarters reported meeting all or most of them.

Over 83% of exhibitors took sales and/or leads at the Event, with over 8% making sales in excess of £500,000.

Why sponsor or advertise at Cereals?

Further improve sales and visibility in the arable industry by taking advantage of the wide variety of sponsorship and advertising opportunities at Cereals.  No matter what your objectives are at Cereals, we can help you effectively and efficiently communicate with the arable industry with a bespoke package to suit your needs and your budget.

What are the benefits of sponsoship and advertising?

  • Increased brand awareness in the arable industry
  • Increased stand footfall and potential lead generation
  • Increased potential coverage in pre and post event print and online coverage (depending on sponsorship package)
  • Association with the Cereals brand - respected and trusted by farmers, agronomists and agricultural businesses to deliver cutting edge knowledge, products and services year after year

Example advertising opportunities include:
  • Trilaterals
    Large posters (152.4cm x 101.6cm) which are placed in the centre of the visitor walkways across the event.  Trilaterals are an excellent way to remind visitors that your company is exhibiting at Cereals.
  • Flag Pole Banners
    A post at every junction within the event site with a fixed flag banner on each side.
  • Banner Sites
    Available in various locations across the event.  
  • Car Park 48 Sheets
    Large billboards located near the visitor entrances.  They are a fantastic opportunity to reach visitors and catch their attention before they even enter the event, raising their awareness of your company's presence.
  • Washroom Posters (A4)
    An ideal, cost-effective reminder to visitors of your company and products.
  • One off Promotional Opportunities
    These are unique opportunities which are available to one company only.  These opportunities allow your company and/or products exposure to Cereals event visitors without the confusion of any other brand.
  • 'You Are Here' Map Boards
    Promote your presence at Cereals on every 'You Are Here' board across the Cereals site.  You will receive a strip across the bottom of every map board.
  • Strip in Visitor Direct Mailing sent to 20,000 potential Cereals Visitors
    Your chance to have a strip in the visitor mailing sent to all previous Cereals visitors.  Your branding will reach the top UK arable farmers, advisors and contractors who we are inviting to attend Cereals 2016.

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