GIE+Expo 2018
Two tradeshows - GIE+EXPO and Hardscape North America - co-located in one central location, provide your No. 1 opportunity to see what the industry is buzzing about. Excellent timing for manufacturers to show their complete new lines. 850 exhibits throughout 500,000 sq. ft. inside the Kentucky Exposition Center and in the turf area outside. 20+ acres of outdoor demonstrations and test driving, adjacent to the indoor exhibits. Seminars to boost your efficiency and bottom line. Convenient mid-America location within driving distance of 60% of America`s population. Networking opportunities.
- Event Type:
- Conference/Seminar
- Date:
- Oct. 17-19, 2018
- Venue:
- Kentucky Exposition Center
- Location:
- Louisville , KY , USA
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At A Glance
The Industry's Largest Showcase For:
- Outdoor power equipment distributed through dealers, retailers and distributors for consumer, professional and rental use
- Lawn and garden products/outdoor leisure items distributed through home centers, dealers and retailers
- Light construction and landscape equipment used by general contractors, landscapers, golf course superintendents and parks & recreation crews.
Why Exhibit
Statistics say there's no better place to reach your market:
- Attendees have 'buying influence'
- Visitors' No. 1 reason for attending is to see new products.
- 18,000 participants
- America's largest show for the outdoor power equipment industry
- 16th largest tradeshow of any kind in North America
Opportunities
- Exclusive opportunity for outdoor demonstration space with your contract for indoor space
- Exclusive opportunities for exhibitors to gain extra visibility & media attention
- Optimum timing in the fall to unveil new products, plus New Products Showcase
- Special pavilions for OEM suppliers, snow & ice management products
- Showcase for consumer, commercial, power and non-power products
- Educational opportunities for every segment of the industry
- Networking opportunities including free concerts each night
- A fun, friendly and affordable city for entertaining your VIP customers
- Exhibitors will have exclusive time with dealers and distributors
Exhibitor Promotion
Exhibiting at GIE+EXPO begins before move-in. You should start planning and publicizing your participation in this tradeshow months ahead of time.
The No. 1 reason visitors make the trip to GIE+EXPO is to see new products, and when is a better time to introduce new products than in the fall? Get the qualified buyers to put your exhibit at the top of their “must-see” lists before they arrive in Louisville by letting them know your booth is where the innovations are.
If you have new products, create a marketing plan that is centered on the events at GIE+EXPO. Using GIE+EXPO as the focal point of your marketing and advertising strategy can be highly effective. Create a theme or slogan to drive your marketing campaign for GIE+EXPO and then carry it through the year. Bring out a memorable quality in your product and incorporate that into your theme. You might also consider offering show specials for discounts and special financing. Publicizing this in advance is a good way to encourage visitors to stop by your booth.
Outdoor Demonstration Area
The walk from the indoor exhibits to the demo area is a short business trip.
One of GIE+EXPO's most attractive features for exhibitors and visitors alike is the 20+ acre outdoor demonstration area. The Kentucky Exposition Center is the only facility in the U.S. that offers such a large outdoor turf area just a few steps from the indoor exhibits. See the new products indoors; then try them for yourself and compare them with the competition in the demo park.
Outdoor Demo Area Hours:
- Thursday, October 18 - 9 AM - 5 PM
- Friday, October 19 - 9 AM - 1 PM
Many exhibitors host competitions and games to encourage spirited use of their newest products. Plan to have fun and come away with a few grass stains during GIE+EXPO! Wear your most comfortable work shoes; there's a lot of ground to cover and grass to mow at this show.
Landscapers - Upgrade your tradeshow admission to include live demonstrations that will teach you how to make money through hardscape installations.
Dealer Preview
Exclusive Dealer Exhibit Time – Wednesday
GIE+EXPO is providing a show floor preview – Wednesday, October 17, 2018, Noon to 3 p.m. – exclusively for dealers, retailers and distributors. This is your opportunity to meet one-on-one with exhibitors and preview the products featured at GIE+EXPO and Hardscape North America.”
GIE+EXPO Dealer Preview
10:30 a.m. – Noon
Free Dealer Keynote featuring Dr. Bob Ballard, the deep sea explorer who discovered the Titanic
Noon – 3:00 p.m.
The trade show will be open exclusively for dealers, distributors, retailers and the media
3:00 – 7:00 p.m.
The trade show will be open to the entire industry, including a free welcome reception on the show floor.
After the show floor closes, enjoy a free concert featuring Colt Ford with opener Kelleigh Bannen!
On Thursday and Friday, October 18 and 19, GIE+EXPO and the Outdoor Demo Area will be open to all industry participants.
Hardscape North America
Two Great Shows in One Location
The 2018 Hardscape North America (HNA) tradeshow will co-locate with GIE+EXPO. This combined mega industry event will take place October 17-19 at the state-of-the-art Kentucky Exposition Center. The co-location gives GIE+EXPO attendees gain access to a vast array of manufacturers of concrete and brick pavers, segmental retaining walls, sealers, equipment and tools. HNA attendees have access to GIE+EXPO’s exhibitors, along with its 20-acre outdoor demonstration area adjacent to the exhibit hall.
Hardscape North America is produced by the Interlocking Concrete Pavement Institute (ICPI) and endorsed by the National Concrete Masonry Association (NCMA) and the Brick Industry Association (BIA).
In all, nearly 19,000 participants of both shows will see new products in 850 exhibits.
GIE+EXPO attendees can upgrade their registration to include HNA Demonstrations on topics such as installing, cleaning and sealing concrete pavers; creating beautiful designs; adding the right finishing touches; constructing raised patios and much more.
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