Lamma 18
LAMMA, held on the 17th & 18th January at the East of England Showground, is the UK`s largest agricultural trade show. Where over 850 exhibitors will host the most extensive array of farm machinery, equipment and services to be found in one location anywhere in the UK. Not only is it free to attend, we also provide free car parking on site for up to 10,000 cars, and encourage farmers to bring their employees and contractors. Many visitors to LAMMA will see farming kit making its first appearance on the global stage, and its UK debut. LAMMA has a reputation as a launch pad for key machinery manufacturers.
LAMMA takes place whatever the weather, with our staff working extremely hard to bring you the biggest and best show, year upon year.
Not only is it free to attend we also provide free car parking on site for up to 10,000 cars, we encourage farmers to bring their employees and contractors.
LAMMA is a `dry` show but there are plenty of catering outlets from which to purchase food, tea and coffee and other refreshments.
By attending LAMMA, you can get 10% discount on your room booking if you book directly with one of the East of England Arena and Events Centre recommended accommodation partners.
BGC Events is a specialised accommodation and event services agency offering discounted rates at a range of hotels of various standards within a wide radius of the Showground.
LAMMA show is well attended and the large number of exhibitors attracts a mix of visitors across all farming sectors.
The show continues to be the event “to do business” and many of those exhibiting comment on not just on the numbers of people visiting their stands, but the quality of the conversation they were having with them. Resulting in plenty of sales and strong leads across the showground.
We encourage all types of machinery and agricultural service companies to exhibit at LAMMA, with a wide ranging variety of indoor and outdoor stands available at an affordable price, with increased exposure to your core demographic of 40,000 farmers over two days.