Following the government announcement and the many uncertainties surrounding the COVID-19 pandemic, the next edition of the LAMMA show will now be held 25-26th May 2021, providing you the best opportunity to experience LAMMA 2021 as what it has always been. the place to bring together the whole of the farming community and a thriving place to do business. With 11 halls packed with new ideas and cutting-edge equipment, over 700 exhibitors will showcase the latest tractors, combines, drills and cultivation kit, as well as a wide range of products, services and tools. Don`t miss out and take pan in the LAMMA buzz - join us on Tuesday 25th & Wednesday 26th May, 2021 at the NEC in Birmingham
- Event Type:
- Trade Show/Exhibition
- May 25-26, 2021
- East of England showground,
- Peterborough , UK
Be part of the UK's leading indoor agricultural event
LAMMA will continue to build on a reputation earned over 30 years as the leading indoor agricultural show in the UK, where the farming industry comes to do business. Located at the NEC, the UK's No 1 venue for shows, exhibitions, meetings and events.
11 exhibition halls, over 700 exhibitors, over 40,000 attendees, plus the most innovative machinery, agricultural technology and services on display in professional surroundings, under one roof.
Meet new customers, build networks with your core demographics, gather new leads and promote your products on one of the UK's largest platform for agriculture.
How will exhibiting benefit my company?
Top class customer potential
40,000 attendees with 68% being main decision maker or influencer on-farm. 25% of our attendees are farm business owners and 16% are contractors. 98% of 2020 exhibitors gathered new customer contacts, whilst 77% either took orders on their stand or expecting positive post-show business. Click the button below and view our full attendee demographics.
Huge media coverage
No other agricultural event in the UK offers such comprehensive media coverage for your products, services and marketing messages, with an audience of 6.7 million. Coverage in 67 agricultural titles and a social media reach of 4.9M, plus TV and radio coverage on BBC and ITV. Our marketing team will help you every step of the way in delivering your objectives.
LAMMA is where the agricultural industry converges to share ideas and to showcase UK farming on a global scale. From manufacturers and dealers to farmers and advisors, grow your personal and professional network through quality conversations and keep ahead of an ever-changing industry.
LAMMA is a great shop window for visitors to view and purchase the latest machinery and innovations showcased by our exhibitors, as no other event in the UK offers LAMMA’s scope of agricultural machinery, technology and innovation in one place.
We also know how important it is to keep up with the latest legislation and professional development and once again visitors to LAMMA will be able to collect CPD points for attending and taking part in knowledge trails.
The Farm Safety Zone will be running for the fourth year, with speakers from across the industry.
Following on from the Farming 4.0 zone in 2020, LAMMA 2021 will see the introduction of the Farming 4.0 Trail: The Future of Agriculture.
The Farming 4.0 Trail will be the go-to feature for LAMMA attendees who want to discover the fourth generation of farming technology. The latest and greatest farm innovations for the future under one roof at LAMMA.