The Land

From the time The Land was founded in 1911, it has served the people of rural Australia. The Land is unique as a newspaper. Not only is it the principal carrier of information to people whose life and work revolve around the land; it is also these people`s voice. Through generations of struggle, booms, triumphs, droughts, floods, bumper crops and good times, The Land has been a vital organ in reflecting the views, triumphs, grievances and opinions of country people. It has been a conduit for sending messages back to the cities and to the politicians whose decisions influence country people`s destinies, and a forum for debate on a host of rural and agricultural issues.