LA MIRADA, CA -- (Marketwire) -- 06/07/11 -- BioLargo, Inc. (OTCBB: BLGO), creator of patented iodine technologies, today announced that, in response to customer demand, it has introduced new five pound packaging for its award-winning Animal Bedding Additive with an introductory retail price point of $19.98. The new package will contain the same product that earned the prestigious Horse Journal 'Product of the Year' award in 2010, proven to reduce horse bedding use by over 50%, saving horse owners money each month while eliminating odors and wetness.
'Since winning the Horse Journal 'Product of the Year' award last fall, we have enjoyed a surge in brand awareness and extensive customer feedback,' stated Joseph Provenzano, President of BioLargo's wholly owned operating subsidiary, Odor-No-More, Inc. 'As a result, many customers have asked us to produce a smaller sized convenient package. The new packaging will be available for sale to our distributors in July.'
Since executing a license and distribution agreement with Central Garden and Pet in March of this year, the company turned its focus to building additional sales resources within the equine industry. The company announced it has recently executed agreements with four experienced manufacturer's sales representatives who will focus on specific regions to interact with and provide service to existing and new distributors, retailers and end users to drive market sell-through. 'Our new sales representatives have successful track records and have established long standing relationships with distributors and retailers. They will help us cover about 75% of the United States, and provide invaluable in-person interaction with our customers and product retailers,' stated Provenzano. In addition, the company announced the signing of Veterinary Services, Inc. (www.vsi.cc) as a product distributor. VSI supplies products from six locations to over 3,000 customers across the Western United States in the beef, dairy, and poultry business, as well as feed supply and pet stores.
About BioLargo, Inc.
BioLargo's business strategy is to harness and deliver Nature's Best Solution? -- free-iodine -- in a safe, efficient, environmentally sensitive and cost-effective manner. BioLargo's proprietary technology works by combining micro-nutrient salts with liquid from any source to deliver free-iodine on demand, in controlled dosages, in order to balance efficacy of performance with concerns about toxicity. BioLargo's technology has potential commercial applications within global industries, including but not limited to oil and gas, animal health, beach and soil environmental uses, consumer products, agriculture, food processing, medical, and water. It features solutions for odor & moisture control, disinfection and contaminated water treatment. BioLargo's strategic partner Ioteq IP Pty Ltd. was named a 'Top 50 Water Company for the 21st Century' by The Artemis Project?; BioLargo markets Ioteq's iodine based water disinfection technology, the Isan system. The company's website is www.BioLargo.com. In 2010, Odor-No-More was awarded two Editor's Choice Awards, including a 'Product of the Year' award, by the Horse Journal, a top industry award for excellence and are sold by BioLargo's wholly owned subsidiary, Odor-No-More, Inc. (www.OdorNoMore.com).
Safe Harbor Statement
The statements contained herein, which are not historical, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, BioLargo's filings and future filings with the Securities and Exchange Commission, including those set forth in the BioLargo's Annual Report on Form 10-K for the year ended December 31, 2010.
Dennis P. Calvert