FMC`s Overwatch Herbicide pre-launch campaign earns award nomination

Shortlisted for the Best Marketing Campaign at the 2021 IHS Crop Science awards, the Overwatch® Herbicide launch reached millions of Australians through digital impressions and in-person demonstrations. Here are some highlights:

Overwatch
The Overwatch Herbicide campaign offered an extensive technical stewardship and training package including on-line stewardship modules, technotes, technical training presentations, a dedicated Overwatch® Herbicide website and product manual.