IKEA featured in new `on paper` sustainability series podcast


NewPage Corporation announced today the upload of a new 'On Paper' sustainability series podcast featuring Anders Hildeman of IKEA.

As global forestry manager for IKEA, Hildeman discusses the importance of responsible forestry management and the role IKEA plays through numerous associations to preserve forestlands worldwide. To download this podcast and access more than 30 previous episodes on topics such as supply chain management, zero waste and green business strategies, visit www.OnPaperSeries.com.

IKEA, the world's leading home furnishings company with more than 300 stores in 37 countries, sources wood from close to 50 different countries to supply materials for their range of home furnishings products. 'Wood is the soul of IKEA products,' Hildeman states.

In 1993, IKEA became a member of the Forest Stewardship Council (FSC). Explaining the importance of FSC to IKEA, Hildeman shares, 'The reason we've promoted and worked closely with the Forest Stewardship Council is that it allows stakeholder input to deciding the criteria for {forest} management. It's really not up to IKEA to decide how people should be managing their forests, but we would like to see major stakeholders agree on how they should be managed.'

Today, IKEA, along with NewPage Corporation and ten other business and world leaders, is a founding member of the Forest Legality Alliance, an international initiative designed to reduce trade in illegally harvested forest products, increase transparency in forest product supply chains and support global supply chain efforts to deliver legal wood and paper. The Alliance is currently developing a risk assessment tool that will help companies evaluate the risk of purchasing illegally harvested forest products including paper and wood.

To learn more about responsible forestry management and how IKEA is fostering relationships to ensure the wood necessary for their products is responsibly managed, download this podcast from www.OnPaperSeries.com. For updates on the Forest Legality Alliance's activities, visit www.forestlegality.org.

About On Paper Podcast Series
The On Paper Podcast Series, presented by NewPage Corporation, is an ongoing solutions-based dialogue that provides a platform for professionals to share how their organizations implement sustainable practices. With dozens of episodes featuring representatives from the most innovative of corporate America, across a variety of industries, On Paper has garnered more than one million downloads. Visit www.OnPaperSeries.com to listen to individual episodes and subscribe to receive notices of new episode releases.

About NewPage Corporation
Headquartered in Miamisburg, Ohio, NewPage Corporation is the largest coated paper manufacturer in North America, based on production capacity, with $3.1 billion in net sales for the year ended December 31, 2009. The company's product portfolio is the broadest in North America and includes coated freesheet, coated groundwood, supercalendered, newsprint and specialty papers. These papers are used for corporate collateral, commercial printing, magazines, catalogs, books, coupons, inserts, newspapers, packaging applications and direct mail advertising.

NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota, Wisconsin and Nova Scotia, Canada. These mills have a total annual production capacity of approximately 4.4 million tons of paper, including approximately 3.2 million tons of coated paper, approximately 1.0 million tons of uncoated paper and approximately 200,000 tons of specialty paper. To learn more, visit www.NewPageCorp.com.

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