RIVIÈRE-DU-LOUP, QC, March 11, 2013 /PR Newswire/ -- Premier Tech is pleased to announce the acquisition of its partner Falienor, French leader in the formulation of growing media whose head office is located in Vivy, France.
With this acquisition, Premier Tech integrates the renowned expertise of some 110 skilled team members to its European team which is now close to 450. This transaction allows Premier Tech to increase its global presence in Europe, and its Horticultural and Agricultural Group to internationalize its activities beyond North America. While Falienor will continue to operate on the professional growers and nurseries market in France, it will also collaborate with Premier Tech on the deployment of various natural active ingredients (growth stimulants and biological control agents) for the specialized crops and large crops markets.
In business for over 50 years, Falienor is a French leader in the plant industry. This expert in custom-made growing media now leads the competition with its growth strategy based on innovation, communication and customer service. With its 1 000 formulations worked from 40 different raw materials, Falienor has a real expertise in mixes, and is thus an essential partner for professionals in the plant sector.
This acquisition adds to the four transactions Premier Tech concluded in the last twelve months and allows the company to continue strengthening and improving its presence in its various markets. All these acquisitions aim at bettering its commercial offers as well as its strategic and technological positioning.
For 90 years, Premier Tech has been building its know-how and reputation on the expertise and synergy of its three groups - Horticulture and Agriculture, Industrial Equipment and Environmental Technologies. They have one mission: to become technological and commercial leaders in their respective industries. Driven by a multidisciplinary team of over 2 500 people located in the Americas, Europe and Asia, Premier Tech focuses on the development of its team members, on Innovation, and on the introduction of value-added products and services to support its long-term growth.
SOURCE Premier Tech