Messe Düsseldorf China Ltd.

Messe Düsseldorf China Ltd.

ProWine Asia 2019 (Hong Kong) enters a dynamic phase of visitor and exhibitor increase

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Source: Messe Düsseldorf China Ltd.

  • Reinforce its brand image as a trade-focus event for Asia Pacific region
  • A strong participation of national and regional groups and trade associations
  • High quality trade visitor participation continues to increase
  • High-class on-site events

ProWine Asia - the international trade fair for wines and spirits - returned to Hong Kong on 7 - 10th May 2019 after a greatly successful inaugural debut in 2017 in Hong Kong and another strong edition in 2018 in Singapore. China, including Hong Kong, is the world’s 5th largest wine-consuming market, in value and volume. Hong Kong remains an essential hub for the Asia Pacific wines and spirits markets, its buoyant re-export destinations being Mainland China and Northeast Asia. 

ProWine Asia 2019 (Hong Kong) offered global producers an international business expansion gateway to Asia. Concurrently, regional importers could source from the latest and best-selling wines, spirits, and solutions for trade professionals from across the globe. This year, the spectrum space increased by 20% compared with the previous edition. More than 340 leading exhibitors, which are from 28 countries and regions, including 13 national pavilions and industry associations, took advantage of ProWine Asia (Hong Kong). Gobierno de la Rioja made its first appearance in ProWine Asia 2019 (Hong Kong), along with PRODECA (Region of Catalonia), which showcased some of the more boutique and premium brands within its portfolio. Other highlighted participants included California Wine Institute, Business France and Wines of Germany (DWI). The exclusive club of Italian fine wines ISWA (Italian Signature Wines Academy) was represented with prestigious Italian wine producers like Allegrini, Fontanafredda and Planeta.

12,716 trade visitors (12,184 in 2017) from 62 countries and regions complimented high-quality international participation. 36% of the total visitors came from outside Hong Kong - predominantly from Southern China, Macau, Taiwan and Korean, which is an 8.4% increase than 2017. 

“As one of the most open and economically vibrant regions, the Guangdong-Hong Kong-Macao Greater Bay Area is definitely the buzzword in 2019, Hong Kong plays an important role in this initiative. Four days of business opportunities and rewarding interactions between producers, importers, distributors, key buyers and industry experts proved again that ProWine Asia 2019 in Hong Kong is well positioned as the strategic gateway to tap into the Asian wine boom', said Bastian Mingers, Global Head  Wine & Spirits and Director of ProWein, Messe Düsseldorf GmbH.

ProWine Asia (Hong Kong) was held as part of HOFEX 2019, Asia’s leading food & hospitality trade-show. The exhibition is jointly organized by Messe Düsseldorf China and UBM Asia, organizer of HOFEX.

Paul March, Managing Director of UBM ISO, notes, “In 2017, ProWine Asia switched to an Annual Cycle alternating between Singapore and Hong Kong. We are glad to see this year's exhibition area has increased 20%. This reflects the strength and development of wine and spirits market in Asia. ProWine Asia (Hong Kong) is entering a new dynamic phase as it becomes more integrated and interactive with trade operators. Many participants are reporting strong orders and deals during the show.”

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