Public Awareness Campaign Aims to `SLAP` Down the Mosquito Threat through Education and Prevention Tips

Schaumburg, 111., June 21, 2017 - With summer weather and outdoor activities in full swing around the United States, the "SLAP" mosquito awareness campaign is taking to the streets of Chicago. Houston and Fort Lauderdale to emphasize the importance of controlling mosquitoes and preventing the diseases they spread. Beginning this week, a brightly colored mobile billboard will travel through each city to promote the campaign, making frequent stops to pass out free sunglasses and literature featuring mosquito prevention tips people can implement at home. The billboard will travel the areas daily through the week of June 25 to coincide with the American Mosquito Control Association`s "National Mosquito Control Awareness Week 2017."

The SLAP campaign highlights the critical work being done by Mosquito Abatement Districts (MADs) and Public Health Offices (PHOs) nationwide, focusing on four key pillars of municipal mosquito control:

• Supporting Public Health and Comfort
• Learning About Various Methods of Control
• Promoting Awareness of Populations and Diseases
• Sharing Prevention Tips with Community Members

"Effective mosquito control requires a full community effort, and we wanted to let the public know what is being done to control these pests and the important role that everyone in the community plays." said John Neberz. Business Manager for the Vector Division at Central Life Sciences. The Schaumburg. 111.-based organization is a leading manufacturer of insect-control solutions, and it developed the campaign to support MADs and PHOs through public awareness and by providing them with free posters, door hangers and pamphlets to use within their communities.

The initiative is a follow up to 2016rs "World`s Deadliest*` campaign that compared the dangers of mosquitoes to some more commonly feared natural threats, and the Chicago program included posters, street signage and an 11-foot mosquito sculpture perched atop a bus shelter in the city`s Loop. This year`s materials feature illustrated infographics that display key facts about mosquitoes and the diseases they spread and relates them to some of the most popular landmarks and attractions in each city.