The J.R. Simplot Company Announces Innate™ All-Native Plant Technology

The J. R. Simplot Company`s Plant Sciences business announces Innate™ Technology, the all-native biotechnology platform for improving crops, leading to new, better and healthier foods.

Innate™ Technology is a patented plant biotechnology process that works with a plant`s own genes to enhance desirable traits and to decrease less desirable traits. Traditional plant breeding is a random method for crossing genetics with unpredictable results.  Innate™ Technology precisely targets particular traits without introducing foreign DNA.

Simplot`s first application of Innate™ Technology involves improved potato varieties, which differ from their conventional counterparts in three ways:  1) reduced black-spot bruising; 2) reduced degradation of starch to sugars during storage; and 3) reduced asparagine levels. These traits are beneficial to consumers and to the potato industry.

Simplot`s first application of Innate™ Technology has been submitted to the USDA for regulatory review.

About Simplot: The J.R. Simplot Company, a privately held agribusiness firm headquartered in Boise, Idaho, proudly brings earth`s resources to life with an integrated portfolio that includes phosphate mining, fertilizer manufacturing, farming, ranching, cattle production, food processing, food brands, and other enterprises related to agriculture. Simplot`s major operations are located in the U.S., Canada, Mexico, Australia, New Zealand and China, with products marketed in more than 40 countries worldwide.  For more information visit www.simplotplantsciences.com

© 2011 J.R. Simplot Company

SOURCE J. R. Simplot Company