UMITRON was selected for PoC Ground Tokyo, a Tokyo startup proof-of-concept acceleration program, and will proceed with the project theme: New value proposition for aquaculture fish by UMITRON data.
Umitron K.K. (Location: Tokyo; President: Ken Fujiwara; hereinafter referred to as “Umitron”) was selected for PoC Ground Tokyo, a Tokyo startup proof-of-concept (PoC) acceleration project), which is sponsored by the Tokyo metropolitan government. The total number of applicants was over 90, 19 startups got through to the pitch competition and a final 9 startups including Umitron were selected.
The PoC, which will start in September, will test how to appeal and market to consumers using aquaculture fish raised by Umitron’s technology. In the future, we will use Umitron technology and data to provide a reproducible and stable supply of high quality fish to consumers.
Background
Umitron has introduced technologies such as IoT, AI, and remote sensing to aquaculture production sites to reduce feeding costs, optimize feeding, reduce labor workload, and manage environmental risks.
One of the challenges of choosing aquaculture grown fish is that consumers have not been able to recognize and differentiate how or who was growing the fish. Important factors such as the production environment, feed type,production methods, and producers’ personal stories have previously all remained opaque. During this PoC project we aim to solve this problem, by utilizing fish growth, feeding, and ocean environmental data that has been obtained by Umitron technology to provide new value and information to inform consumers’ purchasing choices.
Moreover, we aim to further improve the quality and stabilize the supply of aquaculture fish by creating a recognizable product that is uniquely valued by consumers. After deciding the PoC partners in September, we plan to conduct the PoC from September to November.
With this PoC as a starting point, we are looking for business partners to utilize the fish growth data and ocean environment data obtained from Umitron technology to improve transparency in the supply chain. Potential partners include producers, processors, distributors, and retailers. If you are interested, please feel free to contact us via our website inquiry form or the email address below.
For farmers or other business partner inquiries: info@umitron.com
■PoC Ground Tokyo website
About UMITRON
UMITRON is a Singapore and Japan based deeptech company whose aim is to solve worldwide food and environmental problems by empowering aquaculture through technology. We build user-friendly data platforms for aquaculture by using IoT, satellite remote sensing, and artificial intelligence (AI). Our technology helps farmers improve farm efficiency, manage environmental risks, and in turn increase business revenues. Our final goal is to utilize computer models in combination with aquaculture to help the world sustainably and efficiently deliver protein in a human-friendly and nature-friendly way. Ultimately, we aim to “install Sustainable Aquaculture on Earth”.
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